Programmatic Reimagined: Rebuilding Trust Through Transparency with @‌Curate's Rhys Denny

In this episode of Life in Digital, host Ryan Stewart is joined by Rhys Denny, Co-Founder of @‌curate, to unpack why programmatic advertising has become so complex, and what the industry can do to rebuild trust, transparency, and efficiency.

Rhys shares the story behind @‌curate, the thinking that inspired its creation, and how products like Wanda are helping media teams reduce operational friction, improve decision-making, and make AI work for them, not against them. Together, Ryan and Rhys explore the realities of modern media buying, from increasing pressure on traders and agencies to the growing demand for genuine transparency across the ecosystem.

They discuss the future of programmatic, where AI is delivering real value beyond the hype, and what a healthier, more sustainable advertising landscape could look like for brands, agencies, and the people behind the campaigns.

Tune in to discover technology and a mission for rebuilding trust, helping shape a more transparent future in AdTech