Swickard Auto Group Fined for Misleading Ads

0:00A major Alaska car dealer, Swickert Auto Group, has agreed to pay up to $1 million to settle claims of misleading customers through false advertising. State officials accused the company of luring buyers with ads for cars they did not have in stock, then pushing different vehicles and refusing to. Matchless deprises once people showed up. Earlier this week, Swickert signed a consent decree with the Alaska Department of Law, even while disputing any wrongdoing, following a lawsuit filed. Back in 2023, the practices reportedly began in 2020, the same year Swickert started operating in Alaska, where higher living costs already had consumers. Hard. Under the deal, they must pay an $800,000 fine right away, with another $200,000 on the line if they break. Consumer protection rules over the next three years, helping ensure fair deals for shoppers moving forward. That's your update from Anchorage News Today, powered by AI. I'm Corey with The Story.