Strategies to Reach and Influence Decision-Makers
About this episode
Question: Lorenzo from San Francisco asks, "I have been working in insurance sales for more than 15 years, and it is getting harder and harder to get to the right person. I ask prospects who to talk with, who makes decisions—they assure me they can—and then I hit a dead end? How do you determine who makes the decisions in organizations? Am I doing something wrong?"
Book: Selling to Big Companies by Jill Konrath
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Topic: "Unlocking Sustainable Growth: The Roadmap to Long-Term Success"
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