About this episode
Sales isn't about tricks or scripts—it's about understanding people. When you sell with empathy, clarity, and respect, you don't just win deals—you build trust, loyalty, and long-term relationships. The question is, "How do you accomplish that?"
Put on your EMPATHY hat as Scott and I discover What Buyers Really Want and other ridiculous ramblings on Episode 683 of the Winning at Selling podcast.
Current book – The Power of Purpose by Mitch Larson
https://www.amazon.com/Power-Purpose-guide-discover-yours/dp/1960111280/ref=sr_1_1
Next Book - Aligning Strategy and Sales by Frank Cespedes
https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1
Bill Hellkamp – See my LinkedIn profile and send me an invite
Visit my website: http://www.reachdev.com/
Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite
Visit my website: https://www.mnsales.com
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