Sept 2024 - Dealing with the Toughest B2B Customers

We've all had to deal with them. The sales process is going along fine until the prospect's true colors come out and you have a problem personality to contend with. Perhaps it's the person who won't make a decision or the guy who's trying to prove how smart he is, or the woman who must have the best deal in all the world. So, what do you do?

Of course you listen in as Scott and I struggle to Deal with the Toughest B2B Customers and other concerning considerations on Episode 631 of the Winning at Selling podcast.