
Seller Objections - Why Does a CMA Control What My Home is Worth
About this episode
In this scenario, you are on a listing appointment with a potential seller and you are discussing the listing price with them. They are wondering why a comparable market analysis controls what their home is worth.
Requirements
- Strong communication and negotiation skills
- In-depth knowledge of the local real estate market
- Ability to educate and address client concerns
- Persuasive and empathetic demeanor
The intention is to help the seller understand that a CMA does not control the worth of a home, it’s just a tool that is used to determine the best price per the current market data.
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This content is for educational purposes only and does not guarantee results. Follow all Do Not Call regulations. Check the National Do Not Call Registry and local guidelines before outreach. Consult your broker or legal advisor when needed.
Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently and not affiliated with any brokerage.
The goal is simple: help you practice, lead generate, follow up, and log activity so you can build a consistent business.
Results may vary.
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