Same Irish butter, two prices: What’s going on?

Two Irish butters are battling it out on US shelves and it’s more complicated than it looks. Kerrygold is the premium brand at a premium price, while a cheaper grass‑fed butter has landed in Costco under the Kirkland label. Pat Kenny is joined by Pat O’Toole of the Irish Farmers Journal to unpack how both products trace back to the same co‑op family, and why Irish dairy is now under pressure to sell bigger volumes at different price points.