About this episode
John Franklin (https://twitter.com/johnisbuilding?lang=en) chats with Curtis Christopherson (https://curtischristopherson.com/), the owner of Innovative Fitness (https://www.innovativefitness.com/). Together, they break down the exact business model that's helped Curtis scale 17 locations, each averaging $100k/mo.
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Show Notes:
(00:00) Introducing Curtis Christopherson
(1:32) What is Innovative Fitness?
(4:05) Packaging and pricing
(5:54) Economics of a personal training location
(11:41) Marketing and retention strategies
(15:21) Community-building in the gym
(24:00) Adapting to COVID in the fitness industry
(30:27) Client engagement and programming
(34:37) The hiring and onboarding process
(44:39) Additional studio operations and systems
(48:03) Customer service in the fitness industry
(50:21) Finding a work-life balance as an entrepreneur
(55:40) Where to go if you want to find Curtis
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