Ronak Trivedi from Pietra

Ronak Trivedi is the Co-Founder & CEO of Pietra.

A Pietra membership unlocks access to cost-plus pricing across software, logistics, sourcing, and marketing tools; all while earning cashback every time you spend on your business.

Takeaways

• The journey from the University of Waterloo to founding his own company.
• Top lessons learned from working with Travis Kalanick at Uber and Cloud Kitchens.
• The major pivot Pietra made and how to do pivots well.
• The future of e-commerce.
• Thoughts on competition and competitors building a similar product.
• Building infrastructure, logistics and other challenging pieces of e-commerce.
• Pietra's membership model.
• Connecting global factories with a global network of founders and new businesses.
• How Pietra works with factories and digitizes them.
• Raising money and how Pietra raised from Founders Fund, Andreessen Horowitz, TQ Ventures, M13 and others.

Chapters

00:00 Introduction and Journey into US Tech

04:21 Early Days at Uber and Learnings

16:07 Learnings from Working with Travis at Uber

20:10 Filling the Gap in the E-commerce Industry

26:49 The Future of E-commerce and Building Infrastructure

29:40 The Importance of Customer Satisfaction and Profitability

31:25 Enabling All-in Experience of Building a Company

33:14 Owning the End-to-End Supply Chain

37:26 The Membership Model: Discounted Software and Services

41:12 Connecting Factories with a Global Network

47:50 Dealing with the Roller Coaster Ride of Being a Founder

50:07 Journey of an Entrepreneur

Keywords

Ronek Trivedi, Pietra, journey, engineering, Uber, startup, pivot, marketplace, creative entrepreneurs, Travis Kalanick, lessons, opportunities, building a business, e-commerce, Shopify, Pietra, platform, infrastructure, digital landscape, entrepreneurship, business, future, tools, products