About this episode
Max Cunningham is the Founder and CEO of Sesh Products.
Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings.
Chapters
00:00 The Journey Begins: From Vaping to Sesh
02:46 Cultural Insights: The Swedish Influence on Nicotine Products
05:42 Navigating Regulations: Launching in Canada vs. the U.S.
08:08 Market Dynamics: The Shift from Smoking to Pouches
11:02 Branding and Positioning: Creating a Modern Nicotine Experience
13:42 Investment Insights: Partnering with 8VC
16:33 Consumer Feedback: Iterating in a Regulated Market
19:10 The Rise of Pouches: Trends and Accessibility
22:02 Health Perspectives: The Benefits of Nicotine Pouches
24:18 Building Trust: Ethics and Responsibility in Marketing
26:58 Future Outlook: Scaling and Global Expansion
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