Role Play, Results, and Rising to the Top with Tera Starr

Our guest is Tera Starr, one of Mattress Firm’s all-time superstars who:

• Started on the sales floor and climbed all the way to Regional VP of Sales and VP of Learning & Development 🚀
• Shares how role play, clear goals, and “make a friend, make a sale” became the backbone of her success
• Talks about being the first female RVP, leading huge regions, and now shaping the next generation as a professor at Dakota Wesleyan University 🎓
• Drops gold on leadership, hiring, DISC, staying close to the front door, and why AI will never replace a great RSA

If you’re in sales, leadership, or just love a great Mattress Firm success story, this episode is packed with practical nuggets you can use today: from greeting every guest to setting daily goals and coaching your team the right way. 💥