Don’t Wait for Traffic! Go Create It! with Greg & Katie Law

What if your job wasn’t just to sell mattresses but to create your own business within the business?

Greg and Katie Law of Sweet Dreams Furniture & Mattress return to The BedBuzz to share how they transformed the traditional Sales Associate role into a Sales & Marketing Associate role and built a culture where their team doesn’t just wait for customers to walk through the door.

Greg and Katie share practical ideas their team uses every day, including networking, business development, volunteering, referrals, community involvement and their unique “Sweet Dreams Cash” program.

We also talk about the power of becoming your customer’s “mattress guy,” creating memorable experiences for repeat customers, building genuine relationships in your community, and why people buy from people they know, like and trust.

Plus, Greg and Katie explain how clearly defined core values helped transform the culture at Sweet Dreams and create a team of leaders who take ownership of the business.

In this episode:

• Sales Associate vs. Sales & Marketing Associate
• How to create traffic instead of waiting for it
• Networking, business development and volunteering
• Turning customers into repeat customers and referral sources
• The Sweet Dreams Cash referral strategy
• Becoming your customer’s “mattress guy”
• Creating memorable customer experiences
• Building your personal sphere of influence
• Getting involved in your community without “selling”
• Creating a business within the business
• Building culture through core values
• Why great salespeople are always creating opportunities

The big takeaway: Everybody sleeps. Every relationship is an opportunity to help someone—and you don’t have to wait for traffic to come to you.

Have FUN and sell beds!