About this episode
Back in the 1980s no one even knew what an energy drink was. So how did they get so big? In our new three-part series, we dig into the story of the two big beasts of the energy drink world: Red Bull and Monster Energy. We’ll find out how they powered up our lives, reinvented marketing, fought the authorities and created multi-billion-dollar fortunes.
Get every episode summarized
Each time Business Wars (Ad Free) publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Business Wars (Ad Free)
Macy's vs Gimbels - Last Store Standing
Business Wars (Ad Free)
Dec 18, 201922:57pending
Macy’s vs Gimbels - Wartime Wagers
Business Wars (Ad Free)
Dec 15, 201922:47pending
Macy's vs Gimbels - Diversify or Die
Business Wars (Ad Free)
Dec 11, 201925:32pending
Macy’s vs Gimbels - Showdown Over Manhattan
Business Wars (Ad Free)
Dec 9, 201920:44pending