Macy's vs Gimbels - Diversify or Die

It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses. If you or someone you know is struggling with mental health, here are some additional resources: National Suicide Prevention Lifeline: 1-800-273-8255 National Alliance on Mental Illness: 1-800-950-6264 Crisis Text Line: Within the US, text HOME to 741741 Depression and Bipolar Support Alliance: 1-800-826-3632