Redbull vs Monster | Beast Gores Bull

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by marketing visionary Mark Hall, the wholesome Hansen’s Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does Hall intend to pull Hansen’s back from the verge of bankruptcy, his plans position Monster to take a massive bite out of Red Bull’s multi-billion dollar industry.