About this episode
Rebecca Mazzara is the Founder and CEO of Calita Intimates.
Underwear is our most intimate piece of clothing. Calita believes you should have it all. Beautiful, comfortable underwear - made ethically.
Use code: EVAN20 for 20% off your Calita order!
Takeaways
-Being an early hire on the Shopify Plus team
-How Rebecca met her first manufacturer and designed her first run of product.
-The importance of unit economics.
-Building a brand that resonates with customers involves being authentic, relatable, and responsive to their needs.
-Being a solo founder and how to find and use advisors.
-Why TikTok has been a huge channel for Calita.
-Deciding to produce your product in North America or overseas, pros and cons to both.
-Bootstrapping versus raising capital.
Chapters
00:00 Rebecca's Journey from Shopify to Calita
06:30 Launching Shopify Plus and the Startup Within a Startup
14:43 Making the First Run of Product
34:29 Challenges and Rewards of Being a Solo Founder
Keywords
Rebecca Mazzara, Calita, Shopify, entrepreneurship, networking, collaboration, brand building, marketing, manufacturing, bootstrapping, raising capital, unit economics
Get every episode summarized
Each time The Hard Part with Evan McCann publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Hard Part with Evan McCann
Alison Kaizer and Andrew D'Souza
The Hard Part with Evan McCann
Max Cunningham from Sesh
The Hard Part with Evan McCann
Ian MacKinnon from Stingray Security
The Hard Part with Evan McCann
Robert Farlow from Plato
The Hard Part with Evan McCann