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About this Episode
I had Michael Smith back on the podcast this week — round two with the guy behind Rameking, the only pre-filled portion cup dispenser out there, still running the whole operation with one other person out of Ohio. And yes, that jingle is still stuck in my head. It plays at the end of this episode too. You've been warned.
This episode is less about the product and more about what happens once you actually start posting. Michael went from 200 followers to a video sitting at three million views — no music, no editing, nothing polished about it, and the same thing that made people mad about it is the reason it worked. We get into that, and then into the real meat of the conversation: a private group he built called Global Nova, forty-some business owners trading warm introductions instead of competing for the same cold leads. No dues, no catch. Sounds like a nice idea in theory until you realize it's actually working for him.
Somewhere in the middle of all that we also cover why the standard sauce cup isn't cutting it anymore — blame the chicken tender for that one — and the one-word email trick that actually gets telemarketers to leave you alone. That's how these conversations go with Michael.
If you're trying to figure out what to actually do with the people already watching you, or you just want that Rameking song stuck in your head for the rest of the week — this one's for you.
Michael Smith / Rameking: rameking.com — available through US Foods, Sysco, and Amazon.
LinkedIn: Rameking / Michael Smith
Instagram @ramekingdom
Facebook @therameking
TikTok @ramekingdom
Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.
Spotify - https://open.spotify.com/show/55qBuFe9dQh5jLLdg0KLoL?si=08455ef88e554b91
Apple Podcast - https://apple.co/41RoTm4
YouTube: https://youtube.com/@FellIntoFood
Linkedin: https://www.linkedin.com/company/fell-into-food/
Instagram: http://instagram.com/fell_into_food
Facebook: https://facebook.com/fellintofood
CHAPTERS / TIMESTAMPS
00:00 — Welcome back Michael Smith, and the jingle nobody can get out of their head
01:00 — What Rameking is, and the new 3.5–4oz cup coming because of chicken tender culture
02:59 — Rebuilding social media from 200 followers, and switching to an educational content style
05:20 — Recording 30–60 fifteen-second videos in a day, and the jingle sign-off on every one
06:33 — The Robopost CSV trick for scheduling a week of posts at once
09:45 — The raw, no-music TikTok video that hit 3 million views
13:25 — Why he built Global Nova instead of just growing a following
21:22 — What surprised him most about who joined — a Bar Rescue celebrity chef and Dart Containers
26:46 — Warm intros vs. cold outreach, and the trick to get telemarketers to actually leave you alone
29:03 — Audience vs. community vs. support group — the real difference
RESOURCES MENTIONED
Rameking (rameking.com) — portion cup dispenser, available through US Foods, Sysco, and Amazon
Robopost — social media scheduling app Michael uses to batch content, including CSV bulk uploads
Global Nova Group — private LinkedIn networking group Michael founded, ~42 members, free to join
George / Grill Advantage — mentor who helped shape Michael's educational content style
Brian Duffy — celebrity chef (Bar Rescue), Global Nova member
Dart Containers — sustainability lead is a Global Nova member
Levy Restaurants — Michael's former employer (GM, Ohio State) — kept as a warm-intro resource for the group
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Hosts & Guests
No transcript available for this episode.
