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businessApr 17, 202625:30failed

QVC wants to be the next TikTok Shop

Marketplace

About this episode

QVC, which pioneered live TV shopping shows, filed for Chapter 11 bankruptcy this week. Leadership made the next step clear: a pivot away from television and toward something akin to social commerce, like livestreamed sales on TikTok Shop. But can the legacy brand compete with new, social media-driven shopping platforms? And after that, we wrap up Kai and Nela’s trip to Vietnam with visits to an AI startup and a neighborhood of expats.


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QVC wants to be the next TikTok Shop

Marketplace

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