Pricing Software Services with Dan Balcauski

In this episode, my co-host Gayatri is in conversation with Dan Balcauski, founder and chief pricing officer at product tranquility, a company that helps high-volume B2B SaaS CEOs define pricing and packaging for new products

In this conversation he talks about

• His student days in 1999, the peak dotcom era
• Got a job in Austin, Texas
• Getting into engineering manager role, which included envisioning product roadmaps
• Developing an interest in articulating value of solutions 
• Signing up for an MBA and doing work on pricing
• Seeing some of the mistakes made by others during mergers and acquisitions
• Setting up his company about 4 years ago
• How he learns from other experts and books
• His views and recommendations on pricing and inflation
• The impact of Covid on pricing patterns in hardware and software

Listen on!

• Gayatri asked him what challenges he faced when he became a consultant

The answer to that question and a lot more interesting stuff in the next episode.

Dan Balcauski, the founder and Chief Pricing Officer at Product Tranquility, dispels B2B SaaS Pricing Illusions.

Dan is an expert in helping high-volume B2B SaaS CEOs define pricing and packaging for new products. He has 15 years of experience managing multiple products throughout their life cycles, from start-ups to publicly traded multinationals. A fun fact about him: before founding the company, he took a sabbatical and completed a solo, round-the-world expedition to 21 countries.

Linkedin: https://www.linkedin.com/in/balcauski/