Podcast Names That Rank: Turning Searches into Subscribers

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Ever wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

One Minute Blog
https://shaan.beehiiv.com/p/one-minute-blog-how-to-win-podcasting-in-2025

The Audience Is Listening - Book By Tom Webster
https://geni.us/tomwebsterbook

Speaking opportunities and media appearances represent powerful pathways to podcast growth, but they don't happen by accident. We explore practical strategies for securing these opportunities, including when to consider hiring a publicist and how thorough preparation creates the foundation for authentic, engaging presentations. As one host emphasizes: "When you're overprepared, it allows you to be spontaneous and still be authentic."

For new podcasters pursuing those crucial first 100 downloads, we share actionable guerrilla marketing tactics that don't require massive budgets – from strategic business card placement to creating QR codes for in-person events. Yet we also challenge the metrics-obsessed mindset: "I wanted individuals who get real value out of this...the quality matters more than the quantity."

Perhaps most valuably, we explore what makes content inherently shareable, that elusive quality that compels listeners to tell friends about your latest episode. With research indicating 70% of podcasts are discovered through word-of-mouth, creating moments that listeners want to discuss might be your most powerful growth strategy.

Ready to transform your podcasting approach with strategies that actually work? Join our conversation, implement these insights, and watch your podcast community flourish. Share your own growth tactics in the comments – we'd love to hear what's working for you!

FEATURED SUPPORTER: Dr. Craig Van Slyke from AI Goes to College

Generative artificial intelligence systems, like ChatGPT, are transforming the world of higher education. AI Goes to College covers the latest developments in generative AI as they relate to higher ed. Each episode is filled with insights and practical tips that you can use to navigate an AI-enabled world. 

Check it out at aigoestocollege.com

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