Hobbies Cost Money - Quit Wasting Your Time

0:00Today's featured supporter is Dr. Craig Bands' like from the show AI Goes to College. AI Goes to College covers the latest developments in the generative AI space and how they relate to higher education. Check it out at AIGOSTACollege.com. Ask the podcast coach is recorded live in front of an online audience. Ask the podcast coach for September 5, 2026. Let's get ready to podcast. There it is. It's that music that means it is Saturday morning. It is time for Ask the podcast coach where you get your podcast questions answered live. I'm Dave Jackson from the School of Podcasting.com and joining me right over there is the one and only Jim Colison from the average guy dot TV. Jim, how's it going, buddy? Greetings Dave. Happy Saturday morning to you. Happy Labor Day weekend here in the United States. Woo, woo, woo. Monday's off. Hopefully you get Monday off. If you don't, hopefully you get a floating holiday. If not, I'm sorry.

1:00That's it. And you know, sheets are on sale, all sorts of things. Yeah. It's a horse. Is it a car? Is it a car weekend? It actually like came about like an 18 something something by Grover Cleveland. And it was basically because the working force worked like back then they worked 12 hour days and working conditions were awful and they were like, ah, let's give them a day off. I guess I was trying to find like, how is this different than and it's just like, no, it's for the labor force, which is funny because many moons ago my cousin had a child on Labor Day, which we all thought was quite humorous because you know, labor kids labor day. Ha, so, but yeah, that's kind of what I found is it had something to do to celebrate the work and man. America. I don't know what the deal is, but you know, there will be people, there will be food I know on Sunday, we're going over to say goodbye to Cornell in the Cobb for the summer. And you know, so hang out with my brother for a little bit and we will raise a glass to

2:02a Cornell in the Cobb and it's just hot. It's just hot. It's not here. I'm going to read. Yeah. It's so we probably old too, but we could raise a glass. In fact, Jim is going to race his mug and that coffee pour is brought to you by our good friend, Mark, over at as soon as I share my screen and I have to do this. See, this is we were talking beforehand. We weren't doing our show prep by Mark from podcast branding dot CEO. Look, if it's time to elevate your podcast brand, you can see this in Spotify. You can see how many times your show was on somebody screen and then you can see how many times somebody clicked on it. And maybe the reason they didn't click on it is because your artwork looks like it was done by a third grader with a crann. So if you want to look good, Mark does logos. He does artwork. He does a whole website PDF. So whatever you need to build authority with your brand, Mark can definitely help you

3:03with that. He's going to sit down with you. It's three easy steps. You place your order, you schedule a call. He's going to sit down with you one on one and find out really what your vibe is about in your show. You're going to receive your designs and, you know, if there's anything you want tweaked, Mark is happy to do that. He's been doing this for over 35 years. And the even it's like such an added bonus, Mark is a podcaster. So you don't have to explain to him anything. It's all there. Check out the website podcast branding dot co. And big thanks to our good friend, Antelope. Over there based on a true story based on true story podcast dot com. You've been waiting for this top gun, not the not the new garbage. This is the 19, eight pop gun, the original, the one that started it all available now. Dan, this has got to be a good one. So check it out. Top gun. If you were at all a movie fan in the 80s, you'll want to know, Hey, does the Navy really

4:03do it that way? Is this is one of the movies that influenced me? You know, I went in it came out. I think it's an 84 movie. No, no, 86 came out 86 early 86. I went into the military in 86 and you listen, when he threw those dog tags into the ocean at the very end, spoiler alert. Sorry. It's been 40 years. Yeah. That meant the TV. We're checking out today based on a true story top guy based on true story based on true story dot podcast dot com. Dan, thanks for your sponsorship. I was trying to figure out what angle he's interviewing Captain Michael Makatura. So my guess is that guy's a real like top gun guy. Top gun guy. Yeah. So that's great fun. So a former Air Force captain, where he breaks down the historical accuracy of top gun from 1986. So check it out. Excellent. Well, Jim, I hate to do this right off the gun, but I have to do it. And now it's time for a power and I'm kind of crumpy Dave this weekend.

5:09I don't know why, but this came up and I was just like, oh, seriously? And he says, Hey, are there any recommendations for podcast transcripts? Because I'm launching my podcast this week via rss.com, the free version. He goes, I'd like to include a transcript in each shows notes. I know that Apple transcribes episodes for free, but I believe none of the other platforms do. RSS provides transcriptions with the pay plans, but I'm going with free for now. And anyone recommend a good transcript app or service, preferably free that have been, that you've been satisfied with because you know, it has to be good. I'm not paying anything for it, but it has to be good. Any and all information is greatly appreciated. And which is funny. I just did that whole thing while I was reading that, but trust me, that's what it said. And here's the thing. I went out last week to ride my bike. Now for the record, I have never made a dime riding my bike. But I like to ride my bike.

6:10I get out, I touch some grass. I see some natures. I occasionally see a turtle or a snake hanging from a tree. That was a fun one, but I got out and I had filled my back tire with air and I must have messed up the stem or whatever. And I get there. My tire is completely flat. Like, okay, we're not bike riding today. So I rode to the bike store, spent 30 bucks on a back tire, great, went out, rode my bike, had great fun. So much fun that I decided to ride it the next day, but it turns out when I got off my bike from the first night, I broke my water bottle holder because I took one of the big giant, you know, we're Americans. We can't just have 20 outs bottles anymore of these big, huge things. And I was like, it's plastic. It'll kind of expand and hold this thing. And I broke it. Well, there's another 18 bucks. So, you know, within the span of two days, I spent 50 bucks on my bike that I never make any money with. And yet I did not blink. I didn't even think about it. I was like, oh, this needs fixed now.

7:12And the bottom line is, hobbies cost money. And for me, what people don't realize, my sister used to know a guy. And he worked so hard to find jobs where he could work under the table. And he actually wasn't a bad worker. But I was like, if you would only use your powers for good. And we waste a lot of time trying to find something for free when you're actually spending your most valuable asset, which is your time. And I get it sometimes you have zero money. And that's why I always go, well, then, then if you're really hard up for cash, why are you starting a podcast? Go deliver some pizzas to quote the Almighty Dave Ramsey. Go deliver pizzas or whatever you do. You know, so I just sometimes I just, when I say, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I get it. Look, I've, I've, you know, I've been bankrupt. I was on welfare as a kid. I understand there's a difference between broken poor, but there are times when you're like,

8:14come on, you can't do everything. You could, maybe, but it's, it's not going to be perfect if you want to do it for free. Yeah. It gets harder to do with that. But you might want to check, like, you might have a service already that you're paying for that does transcription. It's not also could be like Zoom. Yeah. Yeah. A lot of us have a Zoom account in some former fashion in that, that paid Zoom account may, not me, does, well, okay, I'm not guaranteeing it does, but could include a transcription service, many of them are, Zooms get really aggressive about transcriptions. Yeah, they're like, you will transcribe this now and I was like, okay, sorry. I just want a phone, I just want to have a call. Yeah, it's like, you want to transcribe? Do you do you do you do you do you do you do you do you do you do? Come on, man. All the cool kids are doing it. the first transcriptions free. Yeah, it's not crazy. Don't forget a phonic S transcriptions that come with it. So if you're, if you're getting them done that way, Descript has transcriptions as a part of their, yeah, their service audio or a daily podcast test transcriptions

9:17or so. You know, but it's like this guy's going to waste hours looking for a free transcription service and then complain when it doesn't do exactly what he wants. I think auto offers some free out of the gate. Now, you don't get it forever, but I think it's, yeah. I'm still on their grandfathered plan. Remember when they're like, we're going to raise your price and they're on everybody. And then they're like, no, no, we're not. And then they're like, but we're going to raise your price next year. And then they went, okay, no, we're not. Because I like, I like auto. That's one of my go to, if I just need a trend, because there's that, there's cast magic. But I love the fact that they have chat GPT now built into auto. So I can go, here's my transcript. And instead of copying and pasting it into something, I can say, hey, give me 10 titles for this or, you know, whatever. What I've been doing my next episode that's coming out on Monday for the School of Podcasting, I just literally in my phone just did a brain dump, just hit the voice memo and then sent the voice memo

10:18to my computer and then uploaded it to auto. And then so here it was. It transcribed my, and I mean, I'm a perp, I just talking. So I'm all over the place. And I was like, hey, okay, great. Take this now, make an outline of just the main points, because when I make sure I knew I had, I knew the points, because they just came out of my head. And if you have any insights on how to make these flow better, you know, rearrange them. And it did exactly that. And I looked at it and was like, yeah, okay. Because I know one of them, Ralph gave a tip at the empowered podcasting conference that's going to save me a hundred bucks a month. And I was like, but I had it in a really weird place because it just came out of my mouth. So that's one way I use AI. What I'm seeing people do is where they use AI come up with the idea. And then they write the script and then they say they try to make AI sound like them because it's coming out of their mouth. And I'm not sure that's always my favorite way of doing that.

11:19But nonetheless, it's, I don't know how I got from free transcripts into. Oh, how? Yeah, how I use AI. Yeah, that's how I use AI. You drifted different. I was like, are we drifting? I'm almost, I have a sense you know, are we drifting nowadays? You know, because after I tell my AI that all the time of yeah, getting into some processes with it and all of a sudden, you know, it's asking for all these things. And I'm like, hey, are we are we drifting here? Oh, maybe a little. It's funny how fast it'll come back after I've caught it drifting. And be like, oh, no, we're going to keep this tight now. And I'm like, why didn't you keep a tight fan of the beginning? What do I have to, please? Yeah, I don't have to ask you to come back like you want. And it's, they think they can do anything, right? And so they're just off, off to the races. And sure enough, I think, you know, they're designed to do two things. Spend tokens. You can feel good about it. Like that's the two things they're designed to do. For sure. Yeah. Ralph makes a point.

12:19But Dave, why should I have to pay someone for providing me service? Saving me time or making me money? Well, that's one. If it is saving you time or money, you should be paying for it. But it's funny how many people want that kind of stuff for free. Because I remember what I, because what I do with streaming services, I will have one, maybe two. And so like right now, I have Hulu and Apple. And I think somehow I ended up with what's the NBC one peacock? Peacock. Through some other thing, like I have a Walmart plus account and they're like through and peacock for fun. But anyway, usually I have one or two. But the first time I used Hulu, I went for the cheap plan, which means they're going to put in ads occasionally. And by occasionally, I mean a lot. And it dawned on me that I even had a thing, because most of the TV I watch, I'm watching on a computer. And I had a Chrome extension that I could go in like I would watch commercials at like 4x.

13:20It's just blowing through it. But it was still kind of like, okay, here's another. And because there were so many commercials, I was like, wait a minute, how much more is the paid version if I don't have ads? And it was something like $3. And I was like, okay, I watch a lot of TV on my computer. That's a lot of ads. That's a lot of time. Is my time that I'm going to save and is the experience going to be that much better by paying $3. And I was like, yeah, absolutely. And I've never looked back. So there are times when, that's like, Ralph, this tip is Ralph said, so here's a preview of Monday's episode. Ralph said, go into your business checking account because you have a separate checking account for your podcast, right? If you're running it as a business. And if not, step one, get yourself a checking account for your podcast. And I found, and I remember it, there is an SEO mastermind that I'm part of, that I pay $57 a month.

14:21And I'm here to tell you, I even logged in in three months. Totally forgot I had it. And I was like, well, there's $57. And then there was $10 for an email address that I don't use anymore. And a bunch of other stuff. And I was just like, okay, so just, we kind of, we complain about, and it's true, we get Nickel didn't dined to death. And so you should go in and look, but it also reminded me like, oh, yeah, I did, you know, so I'm going to, if I can get some time this weekend, I plan on going into that mastermind and seeing, is this worth the $57 that I'm paying? But chances are you're paying for a bunch of stuff that you're not. Uncle Marve says, I moved my transcription and editing to Alphonic. Expensive, yep, but has it saved me and average an hour per show? I'm using pod chapters. Ask the podcast coach, we'll break any AI tool I've ever put it up against. Because it's not like any, we, we, we, we start a topic

15:22and then we think it's done. And then of course, because of the delay, the chat room will chime in. And so then we go back to it after we went to topic two, and then we do, I don't know, seven topics, every episode. And I've never been able to find one that made it close. Buzzsprout was close, but, and so I started to use in pod chapters Daniels tool. And it does, it's the closest one ever. It is it perfect? No, unaccasement. I'd be like, no, that's not what that is. But it's pretty dog on close. And he added a thing now where if you use the same images over and over, like, I don't know, podcastbranding.co, based on a two-story podcast.com, all those things that I use every week, there's now a library. And I used to be, I had a folder on my computer, just called pod chapters. And it was things that I use all the time. And now it's in podchapsures.com. I, here's the thing. I have no idea what I'm paying for pod chapters. And I'm not, I don't want to give Daniel any ideas. But like, it literally used to take me,

16:25I don't know, four to five hours to do, ask the podcast coach, because I was, I'm adding chapters and doing this. All I do now is I download the thing from StreamYard. And there's usually because of StreamYard, there'll be like a weird two-second amount of empty space where I'm waiting for the live button to come on. And it turns out it's been on. It's just not on the screen yet. And then I cut out the end. And then the one week we had a bit of a train wreck, I edited that out. But most of the time I just cut off the beginning empty and the end empty, export it. I uploaded the pod chapters. I let pod chapters transcribe it. I then go, hey, make my chapters based on the transcript that you just made for me. I then go and say, I want to download the files separately. So it gives me my MP3 file. I copy and paste the outline that it just made into YouTube, which makes all the chapters in YouTube. And it's formatted for you. I mean, it's just one of those things.

17:25It's like maybe an hour and a half if that now, because of one tool. And it's just, it just saves me. That's one where I'm like, I don't have a problem paying for that. Do you have any kind of tool that's like your go-to, like, man, if I didn't have that, I'd be sunk. Well, yeah, I don't know about sunk, but Chatchee PT has certainly, you know, I'm on the paid $20 a month plan for that. It certainly, I mean, when the show is over on Thursday, I start downloading the audio Thursday nights. And then Friday afternoon sometime, I'll go to Chatchee PT and say, hey, let's start the creation process of Home Gadgetgeeks. It's going to be, you know, HGG 6. This was 6.88 this week. And it's okay. So it builds a list. Here's all the things I need, right? Because I've kind of trained it. I can remember some of these things. And then so I dump in the transcripts and I give it some information that the, you know, the transcript providers have given me. And then I'm off to the races.

18:25I start just, it's like, okay, I need this. I need that. Here's the YouTube link. Here's that. And it puts together for me the kind of the show notes. That's what I call our gold standard show notes. And I send it over to Claude to, I have the free version of Claude. I send it over to Claude for editing. Claude, what do you think? It comes back with some suggestions. Chatchee PT might say, Claude was wrong here. It was right. Yeah. Sometimes it has more information than Claude does. So and then post that over to WordPress through open Claude. And I've got some checks and balances kind of set in there. So for me, did it save me a lot of time? No, it's actually about the same amount of time to do other things just before. Did it make it more accurate and get me better information? 100%. Like I, my show notes are infinitely better now than they were a year ago or two years ago. If you go back and check. And now that I've got that process built, it'll scale. And if I wanted to, I could go back, I could start going to back episodes

19:29and saying, okay, let's start fixing these going backwards. Right? And it gives me the scalable process to be able to do that in a way that that kind of makes sense. Now, have I gone all the way back? No, not really. I went back about two years and fixed a lot of stuff, especially on YouTube. It helped me with fast on YouTube. I mean, it kind of helped me fix some stuff there. So that's, listen, that works for me. Your mileage may vary. You do your own thing. That boy, I tell you what, that $20 plan on chat, GPT has been the best. I'll pay that any day of the week. Yeah. Any day of the week. And even if it's like for me, it's with Daniel's tool. It's not that it was hard, right? I'm not digging a ditch. But it made the process just flow. Like, oh, and here's this to that. And I'm not even a guy like, you know, how about he's like, well, I like these, you know, all in one packages, like Riverside, I'm like, look, I don't have a problem logging into five different things to do

20:31something. But it just, everything just moves along. And the next thing I know, I'm like, because I used to, I forget the middle. I remember for a while, I was using buzz sprouts, just used all their automated stuff. I'd go get lunch and come back and like, oh, okay, it's finally done. So it saved me time, but not really, because I was off doing lunch, kind of thing. You know, so it's, it's fun. Where did John's message go? He says, yeah, he says, I find myself debating my, my AI over topics, because I tell it to fact check me. But in the end, it makes each segment stronger. Kind of like, could you were talking about, I know, for me, when I did an episode about 12 things you can learn from Dolly Parton. And so I knew the 12 things, because I'd watched a boatload of video on Dolly. And I gave, I'm like, hey, I know this is true. I know she did this. I know, please go find me sources. So when people say, da da da da da da. And so it's like, here, she talked about Elvis on the Howard Stern Show, great.

21:31And so that way I had, if anybody said, she never did this, I can go check the show notes. There's a super right wing guy that says things that I just go, did he say that out loud? His name is Steven Crowder. It's louder with Crowder. And he has opinions, but he also says, and every show, check the show notes, we've got links to everything we're basing our opinions on. They also make a good point on his show. When he goes into a comment, it says, this is a comment. Yeah. And then other one, it's like, this is a fact kind of thing. Randy says, sources on chat, GPT for projects is great. I have an episode planning template that it uses each week when I'm working on building episode outlines based on that template. I'm just now, I've known of them, but I'm now going to, that's on my list of things to do this weekend. Captivate has a great template tool. And like for my Akron podcast, there's a extension, a Chrome extension,

22:32that when I'm on a link from the Akron Beacon Journal, and I'm going to talk about this, I can say, oh, add this to the show notes. And one of the things you have to do is in your episode, you have to say, add the research links to this, you know, up to my show notes at this point. And I'm like, oh, I always forget to do that. And so I need to make a template. And that template could have the thing for a click here to support the show. And so, captivate templates are pretty cool. I just, I've always been like, oh, yeah, I need to, I need to do that. And then I never do that. John Wastano is anyone tried GROCKBOT yet? GROCKBOT. I don't know what that word sounds like, but it's, it's on the verge of something you would scream when you, when you stub your toe, right? You're like, GROCKBOT! Or something from Mark and, Mark and Mindy, you know, Shazbot and GROCKBOT is distant cousin. I have not tried GROCKBOT. Jeff C, the one and only, Jeff C, Claude runs everything pre and post, yeah. Now Jeff, I don't know if you can come in.

23:35What is it? Ask the podcastcoach.com slash question. Jeff said he had Claude editing his video. And I was like, what? I saw that, I saw that headline in a newsletter. We were actually editing Guy's video. There he goes. From his show. Now completely with AI. What are you talking about, Willis? Are you kidding me? That's crazy. It's cool. I got to play with that now. Have you done that yet, Jim? No, I haven't done the video side of things yet. I need to. So yeah, I'd be good to hear Jeff how you're doing it. It, it, listen, we're seeing this all over the place in, in YouTube now. And whole video is being created. And it, it's, it's weird at first, you start watching it and you're like, oh, this is kind of cool. And then you realize this guy is AI. Completely AI. Yeah. Right. And, and I started seeing some of the same, you know, you can kind of see it. Because one, he sits, it's a he in this case.

24:35He sits perfectly still the whole time, not a flinch, just talking, you know, and then every once in a while they'll have them looking up into the side and then coming back. Just too professional, right? It's just you're kind of like, this is creepy professional. And so Jeff, I'd be, I'd, I'd love to see, send me the link to one of those. I'd love to see what they look like. As far as those, those edits go. I think the, the value in AI editing for people is real people being edited. And it filling in some of the, some of the stuff, although that being said, you know, I used 11 labs to do some audio fill in for some voice stuff. And it's still not there for me. I still kind of like, no, I don't like this. I'm still still not to that spot where I'm ready to use it as complete replacement for, for my audio. So. Yes. Stephanie says, wait, you can make a prompt to add research links in your show notes. What I did was I went to Claude and I said, I know Dolly Parton has started a library

25:43where she gives out books to kids. I know Dolly Parton was offered money to sell the song. I will always love you to Elvis. I know Dolly Parton, you know, refused to talk about politics. And I just went down all my main points that I'd cover. I said, please find references to this on the internet. And I said, I need those links. And it was like, here you go. And so I had to click on everyone because I didn't want to. I checked everyone. Yeah. I'm going to make them up. Yeah, I didn't want. I didn't want an AI, you know, I didn't want my AI to go find an AI source. Right. But I checked and they were all there was the one guy from I think it was ABC. Both I, if I remember right, Barbara Walters back in the day was on ABC. She was someone that I would lovingly and compassionately punch in the face. Because she was just like, you don't have to look like that. How do you get off like Barbara Wal-Wall, you know, you don't have to look like that. So I thought that was rather rude.

26:45And then this other mainstream guy tried to get her talk about politics. And she's like, no, I don't, I learned, you know, if you want to have a career in entertainment, you don't talk about politics. And I got an opinion about everyone and everything. And I talk about it with my husband. That's basically it. And then he's like, well, you are a role model. And I'm like, total douchebag. I'm going to ask the same question a different way. And she said, you can keep asking. And I'm going to keep not answering. Or I might tell you where you can stick your question. And then giggle. And I was like, yeah, that's so funny. Always fun. Well, let's see, let's see Jeff. Or no, this is Ralph talking to Jeff. We are using Claude a ton with our new show to help us with the daily rundown show. We have some post productions. We had to spend a ton of time training it because it has many issues. But in the long run, right? And that's one of those situations again, where it'll work probably what? Nine times in a row. And then it'll have that thing, you know, John Germango says, yeah, we need to learn how to edit video with Claude. So there you go, Jeff.

27:45There's your next course. How to use Claude, you know, yeah. He says, Jeff says, AI ending with three different tracks has been my holy grail. I'm not, do you know what he means by that? Three different tracks? Interesting. I did this this week. I was working just yesterday. I was working with ChatGPT on my show notes. And today I have ChatGPT give me information to give OpenClaw. OpenClaw has the relationship to my WordPress site. So it's, I have some divisions of labor there. So OpenClaw can see and has the API access to my WordPress site. So I can give OpenClaw instructions and it'll go do things in WordPress. Which is kind of cool, right? For me, that was super helpful. But this week or yesterday, I'm working in ChatGPT and I'm doing some things and all of a sudden it suggests an app for me. It's like, hey, you know, I could connect directly to your WordPress site. Use this app. And I was like, really? So I did some looking to make sure I wasn't being bamboozled in the thing.

28:47But WP vibe is what it suggested. And it said, hey, if you'd like to install this, we can get connected. And instead of going through OpenClaw, you can just do it right here. And it's like, oh, that's kind of interesting. So listen, that's not earth shattering or, you know, the thing that was interesting about it is ChatGPT making the recommendation to me in the middle of a workflow. Like that was something new I hadn't seen yet. And so it was kind of interesting to, yeah, okay. It, you know, I think it needs to be, it needs to be checked out. You need to do some things. You don't just want to be accepting everything that comes in there. Now I did, I took it on WP vibe again as the name of it and started and connected ChatGPT right to it. Then began and it did. It cut out some steps for me. It was kind of super cool. So that was a new, that's kind for me. That was kind of a new thing. Not that you can install an app in AI to do these things, but that the AI was suggesting, hey, you might want to use this. I'm seeing what we're doing here.

29:50You might want to use this and make this connection. This would make it easier. That's interesting. That was super cool. Yeah, super cool. I'm still testing it to see. I still want to run things. Listen, ChatGPT and Clawed have terrible memories, right? We all know that they can't remember things. They're getting better, but they don't remember as much as you think they can. One of the powers of Hermes and OpenClaw is it writes local files for you. It's local. You get to keep, you get to create as much memory as you want for it. I still want to run some of those processes through those local AI clients to make it work. But sometimes it's nice when I'm working in ChatGPT, if I could just go to my WordPress site and do what it's suggesting, perfect. That's perfect for me. There are moments as I was working with it and it made an update. It said back to me, we might want to let OpenClaw know we've done this, because I know it's tracking it. That was spooky. You're like, oh, it remembers that we've done this. So, now I shouldn't say spooky, it was fine.

30:51But certainly lots of options and lots of opportunities. There are first time I've been suggested an app inside of AI. Yeah, that's different. Randy brings up a point. A huge number when we talk about AI hallucinations in making up sources have subsided in the newest models of the LLMS. Craig Van Slaik, an awesome supporter, talked about on a recent episode of AI goes to college. So, yeah, it is getting better, which is always good. Ralph says we're actually moving away from AI and the content development side and we're finding that our brains are just better and our audience is reacting to us. There is a point. That's why I now talk my show notes. I use Whisper Flow. You said it earlier, is it saving me any time? Not really, because a lot of the times I've already typed out a blog post or something just to know what I was going to say ahead of time. So, I find I can talk my show notes, go in, make a couple of headings and subheadings,

31:53and it doesn't sound like me. It is me. For me, it's just as much time as having something take a transcript, write show notes, and then go, oh, this is close, but I wouldn't say this. Or in some cases, I just need to go, can you kind of simmer down a little bit? I don't need war and peace. I just did show notes. It doesn't have to go crazy. That's always fun. Rich Grams says I had Claude helped me convert from QuickBooks to zero. It's bringing in PDF invoices, or learning me for tons of money stuff I've missed in the past. It definitely has its moments. Dan hit the head on the nail on the head. Coming soon, Chad Gbt recommending things from paid. Thousands. Thousands. Percent. Thousands. Yeah, this is why I'm a little cautious. I did WP vibe pay Chad Gbt or OpenAI to get their app recommended.

32:54Because certainly the plan they gave me, they have a free plan. And I'm using that now. It gives me 300 calls every 24 hours. Eventually, that'll go down to 100 calls. I used 79 calls yesterday. So I'm just fine. And that like from the last 24 hours. So even on their free plan, I'm going to be fine. At least I think so. For now, I went through a whole cycle. But Dave, absolutely like the days of it. Well, I mean, it's never really been completely ad-free. But the days of that are coming to an end, right? We saw this in Google. Well, that's it. Right. We saw that happen. It's going to happen. Yeah. Now that they've stolen Google's traffic, they're going to use the same business model. For sure. Like when people search for things, we're going to accidentally recommend things. And I already see it in different things where it's at the bottom. It's like, yeah, this search is brought to you by so and so. And I'm like, there's going to be a EO extortion, right? They're going to be like, hey, do you want to rank higher in AEO? Searchers, I mean, we all know SEO was extortion, right?

33:56They were. Yeah. It okay. They called it at, you know, it was an ad. It was bidding, right? They called it ad-bitting. Oh, yeah. You can bid on the most popular words, you know? And yeah, you can, you, you can debate on whether that was real or not. I mean, they're getting sued for it right now. So, you know, nice. Yeah. I mean, what we'll have to see how you can. Well, in Facebook, I like Facebook. They settled. I want to say for nine billion. And they're going to pay 70% of it. But there's another 30% they will pay. Like all of the payments are contingent on one. And like 30% of this huge settlement is when Apple and TikTok do the same thing. Like, will tone down our stuff for teens when they do? And I was like, well, that's a nice way of saying we're never going to pay that. Right. And I forget what the other one was because it's like this monument to settlement against Facebook. And then it's like, oh, yeah, but this has to happen. This has to happen.

34:56And that has to happen to pay. And I'm like, oh, and they're not paying anything. Yeah. So that's kind of interesting. Randy had a quick question before we think our awesome supporters. Has anyone downloaded and tried audacity for that dropped this week? Pretty sick changes in there. I saw the video and it doesn't really look. It's all a lot of it is cosmetic and things like thank God you can now split a track because that was always hidden. And it wasn't under the menu labeled track, which used to make my brain explode. I'm like, wait, if I want to split a track and I go to track, there's no split option. I forget where it was. So they've kind of enhanced the interface to be a little more user friendly. The big one to do that I saw was things are now in color. So instead of being gray against purple, you can add colors. You can select multiple files and make edits. It looks like they added a lot of really cool stuff to it. I still don't understand. Besides the fact that you can store your files.

35:58I want to say it's sound.com. Some website that they've associated with because they're in the video. They're like, here's our 10 people that are the audacity team. And I'm like, how are you paying these people if we're not paying for your software? I'm like, that's always the one that makes me kind of scratch my head. But it looked pretty cool. And I'm trying to think if there's anything new. More just again, just the interface for supporting. What if it is VST effects and AKM and BHB and all the letters are supported in effects and things like that. So it looked like, okay, this is cool. And that's when I was like, oh, because I looked at it about a month a half ago. And I was like, oh, this looks pretty cool. And I was getting ready to make videos because I knew it was coming. And then I didn't. And I was like, oh, I know what Dave is doing on Monday. If he's not doing anything for the holiday, Dave will be making audacity videos because all of mine are now outdated. And I was like, yay. So with that, you know what's not outdated is our awesome supporters.

37:03You can be an awesome supporter by going over to askthepodcastcoach.com slash awesome. And I still rouse going to be like, you didn't update the slide yet. Now becomingfinanciallyconfident.com is rouse new show along with Sonic Cupcake from Ed and Porsche Radio Network dot com from Glenn. And we already mentioned AI goes to college dot com. There are many if you go over to askthepodcastcoach.com slash awesome. And the show is brought to you by the school of podcasting dot com. If you want some courses or coaching or community, use the coupon code coach. And remember that comes with a 30-day money back guarantee. And if you go over to ask the podcast coach or school of podcasting dot com or podcast consultant dot com or pitchapodcast.com, those are all using pod page. If you want to try pod page, go over to trypodpage.com and start a 14-day trial. And if you need more Jim callison and a hey who doesn't go over to the average guy.tv, check out his show home gadget geeks.

38:03And November 7th, I will be in Indianapolis, Indiana at podindy.com. Use the coupon code S O P. And that will save you off the already insanely low ticket price. This is a one-day event. It's from 9 to 4. It's single track. And the one and only podcast answer man Cliff Ravenscraft will be talking about. He's doing a next level workshop. So for more information, go to podindy.com. And it's time for the featured speaker of the week or the supporter of the week. And so to that, we will go to the wheel, oh names. And who will it be? Will it be Ralph? Who would be Shane from Spibrary or Jeff from Creator News Live? Well, we're going to spin the wheel and see who it is. And what may be Craig? It's going to be Craig, the one and only Dr. Craig. And it's like from ai goes to college.com.

39:05And while it's primarily like the target audience are people like professors and such that are teaching. And how are they going to handle when their students use ai? You get a lot of ai news. And like Randy was talking earlier, you kind of find out what's new and exciting in the world of ai. And so check it out. ai goes to college. Craig, thank you so much for your awesome support. We deeply appreciate that. And if you would like to be an awesome supporter, it's super simple. Just go over to askthepodcastcoach.com slash awesome. Because you know, maybe we saved you some time or money or a headache or maybe you learned something today or maybe we just made just mile. You can give back by going over to askthepodcastcoach.com slash awesome. So with that, let me check the chat room. And we will go to another fun field question from, well, the fun thing, then we're not going to do that. As he scrolls to the top, here's a fun question.

40:06That I always say you need to know your why, right? You have to know your why. Because otherwise, how do you know if your show is successful or not? And so this guy came up and he says, look, I'm getting tired and I feel like giving up. Which we've all been there. Today, I released the 89th episode of my podcast. I had so many people who listen to me that they enjoy the conversations. But in two years of posting every week, we had no material success. And that's the phrase, I'm not quite sure unless he just means good old fashioned money, he says, I want to give you 1,050 subscribers on YouTube, which kind of doesn't matter anymore. 4,000 download across podcast platforms, but it feels nothing. Okay, when should I stop? When should I give up? And we kind of talked about this a couple of weeks ago. But to me, what's what I asked him, like, what's your why? Why did you do this? Why did you bring a podcast into your life?

41:06And are you getting that? And it's I still I still think sometimes and I think it's in a way sad that people don't think their show is real unless they have a sponsor. And I'm like, hmm, but for me, we I did this answer. I did this question. And you know, what's the minimum amount of downloads you would do your show for? And for me, it's when the show stops being fun is when I go, yeah, it's enough. I mean, I had a weight loss show that was about weight loss. And I'd done it for years and I really wasn't losing any weight. And I felt like a failure and it wasn't fun. And I'd been doing it for probably six or seven years. And it was making money, but it wasn't fun anymore. And I was like, yeah, life is too short to do things that are not funny. But we have a question coming in from Ralph. He says, hey, have have you are anyway else or anyway else I found any value is paying social media influencers to oh, so have you in theory?

42:08So what he's asking about is you find somebody to go, hey, you know, I really love this water bottle from name I can't see. A wala, I guess I love the awala because you know, when you snap it, it's it's not going, I look, I can do this and I'm not pouring tea on my genitals right now. So, you know, it's great. But the other thing is you saw how hard it took me to close this thing. That's why it doesn't leak. So now every time I take a sip, I have to lock this. Otherwise, when you move your TV tray and this thing spills, it's going to spill. Like nobody's business. So if I got paid for this, like Kim Kardashian got in a lot of trouble because she kept holding up things like, oh, I just love my blah, blah, blah. And then that's where a lot, if you run into anybody saying the way you make money with the podcast is you charge your your guest to come on the show.

43:09Yes. And you have to, you have to upfront via the FTC, say at the beginning, oh, by the way, today's guest is Dr. Jim Collison and just just up front, we have to say that Dr. Jim paid to be on the show today. But I love Dr. Jim and he's going to tell us how to whatever you have to disclose that upfront. The FTC made a page. It's FTC.org slash influencer. And that's when I was like, oh, they're coming after us. So now does it work? One of the things I'm trying, we're doing classes now at the School of Podcasting on Growth. And one of the strategies is go find somebody who has who shares an audience. So for me, that might be a podcast about podcasting for for Jayma might be somebody else that talks about gadgets in the home, you know, go out and see if you can cross promote with them. And because that's free, you know, you don't have to pay anybody. So and for me, if I heard Daniel J. Lewis or if I heard David Hooper or if I heard Ray Ortega

44:13or Courtney Elmer or, you know, say something about a product unless it's Riverside. And the reason for that is I have my thoughts on Riverside and I also know they have a very, very high paying affiliate program. And I wonder sometimes that's actually kind of a good litmus test. If I hear somebody promoting Riverside about being the best thing ever, I'm like, hmm, hmm, not not quite sure that's accurate. But you know, that's one way. Jim, do you, I mean, I know it's a strategy. I'm just like before because I know we've, somebody had approached pod page and they wanted 400 bucks to make one video saying how much they love pod page. And we're like, we have an affiliate program. You know, feel free to make the video and you share affiliate link. And they're like, no, no, we get paid up front. And we're like enough for 400 bucks. And I forget how many followers he had. But you have to remember, even if somebody says they like it and they have, you know, 10,000 followers,

45:14doesn't mean you're going to get 10,000 customers. You know, you might have 3000 people if you're lucky. Look at that. Have you ever dabbled in this space? Or, you know, well, the question is it worth it. Right. Right. That's really the end of the day. Is it worth it? You don't really know. There's so many factors involved in getting it influencer or getting a, this is just basically an advertising channel, right? Whether you buy commercials or you put ads on things or you have a, you know, you've, you've got an ad on somebody's website or you got an influencer saying things. You're buying an ad, right? You know, the folks that you mentioned during the supporter section, you know, you've kind of turned that into, hey, for your support, you'll get an ad. Sometimes I'll mention your name, right? And so you have to, you got to kind of test those things, right? Because what works for me may not work for you. And your show is different than mine. And so we could be using the same advertiser and getting totally separate results. So when you think about advertising, you got to test it.

46:19You just got to try it. There is no, you know, there, there's the initial question of do you think, yeah, I'd give it a try. Ralph, I'd give, I'd give influencers. If you got one that's out there, that's yet a reasonable price and that you think you got an opportunity for it, give it a shot, get out there and see you never know, right? You never know that audience is going to pick up many test it, right? This is the right hand by advertising without a way to test it. That's the mistake that gets made is people throw money at things. And then it's like, well, was it successful? Why don't know? Well, that doesn't really work. Like you have to have a way of testing that value that's associated with it, whether it's a UTM or some kind of code or some kind of code that they use or whatever. But I mean, certain influencers, you know, you have to be, I've got a, I've got a great gallop example of this. So years ago, now it's to be 10 or 12 years ago, maybe 10. We had a couple big influencers, Rhett and Link. You remember those guys you ever remember hearing those? Yeah. Huge for a while, right? Mythical, happy mythical, whatever. Anyway, it was a mythical show in

47:24some way. And super popular and they mentioned the Clipton Strengths assessment or Strengths Finder. We sometimes call it. And so they mentioned it. We saw this big spike in sales, right? For that day. And then it went back down. Yeah. And then it just went back to where it was before. Now, we acquired a whole bunch of customers that day. Would we have liked to have had something ready there for that? You bet. You can't always guarantee we didn't pay them. They just did it. It was something that showed up on their show. If you're looking for a long term, you know, stuff typically when you go with these big influencers, you're going to get a spike. You better be ready to capture those folks in some way, right? You got to bring them. It's great top of the funnel activity for your marketing, you know, when you think of marketing as a funnel, those kinds of things are great top of the funnel. But you better be ready to pull those folks down into your funnel. Otherwise, why are you doing it? Right. That's it. You know, so you got a bunch of eyeballs.

48:29Yeah. Now what are you going to do with it? Yeah. Better be ready. And by the way, you're a way to pull them down, better be tested, right? Better be like, okay, I know that these things work and we're going to pull them down. You got to have, you got to be ready to do that. So I think you have to test some of those in some of them last for a long time. Like you can, like, hey, this method of whatever internet marketing via email, this thing works for me. I'm just going to keep doing it because you're testing it. So you know, you know, it's working for you. Other times you're like, you know what? This worked for a while. And then it's not working, you know, it's not working anymore. The other, the other method on this, friends, when you're thinking about advertising is what our friends at like Geico did, right? Where they got everywhere at once. They bought ads in every single channel they could all at the same time for a length of time. And so all that anybody heard whether they were watching a football game or listening to radio or on podcasts or whatever was the Geico ads, right? Or fill in the blank, you know, you think

49:34about some of these other AG, whatever it is. And you know, the various ads that are showing up on YouTube, right? Their methodology is to be everywhere at once. I cost a lot of money. So you better be ready, right? To do to do that kind of marketing. You better be ready. But there is a method to that where you flood the channels with your name. That's all you're doing. Yeah. Make sure everyone's hearing you. If you dabble in advertising, you're going to get dabbled results in advertising. If you go all in and you do it the right way, the channel we have worked for you. Yeah. Ralph says, do you have to say this is an affiliate deal? Each time you mentioned such a link in a show, any ideas I've been saying at each time, but it gets tired to say each time I my newsletter that I put out at podcasting observations. The first line is this newsletter may include affiliate links blah, blah, blah. I may get paid yada, yada, yada. Uncle Mark says I just looked this up the FTC's endorsement guidelines 16 CFR part 255. I've required that any material connection include

50:40including affiliate discussion just yeah easy for me to say, including affiliate commissions be disclosed clearly and conspicuously. So I don't know if you have to say it every time I usually I know I forget who I hear I can type it into something. I have remember get these are guidelines and they're yeah it's not ever specific until they want it to be like I mean they leave terms are left to vague on purpose so that there's legal ways to you know this is going to be justified somewhere. If you're worried about that I would error on the side of all the time. Yeah. If you're if you're not worried about it, I think you could probably you know leave it out from time to time. But how I mean what I would do is get a phrase that you're comfortable with and just say it in the phrase all the yeah I have a five type in I use text expander so when I type in hashtag affiliate it types this content may contain affiliate links meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust

51:40and believe will provide value. Thank you for your support. So that's where if you wanted to you could say all by the way you know if you're using text expander and support the show.com slash text expander that's an affiliate link and for more information see the show notes. You might be able to get away with that. I'm not a lawyer of course. So nor do we play one on TV TV yeah. So but I know affiliate links when you find the right product for the right people like for Ralph being a financial guy monarch money has an affiliate program and so does acorns I love acorns it's my bank now I mean they have no physical locations but yet I can go to my local circle K and pull money out of an ATM. I actually had to pay why didn't I get that I had to do something with cash no so weird that had to actually go get cash and I was like it's been forever when I touch money now I'm like it's dirty yeah where's this bid you know it's just you think about it now it's just

52:46like oh it's touch it so oh I know what it was somebody when I was it empowered podcasting Tim Kimo Bryan bought my book and he gave me cash and I was like oh wow I forgot what this look like so you can also on pod page you could list them as sponsors and I think you can put a link there at the top again these are affiliates blah blah blah I know Uncle Marv cash yeah you old I know with everyone's in a while you need it you know it's getting less and less you remember we used to pay to park and you would have to have yeah yeah you know quarters the I would keep a roll of quarters in my car just a just for that reason the beauty of downtown Akron is you go through and they expect you to pay with cash for parking and I'm like I don't have any cash can I pay with the car and they're like you can pay with the card on the way out well the cool thing is when you leave later I don't know when they stop having a person in the booth but they just leave the door open and so you end up parking for free because there's nobody there to take your card and I was like

53:47all right this is this is how you get people to come downtown you put charging them in saying amounts of money to almost pretty reasonable we have a this is crazy but we have a lot of parking and it's actually reasonable see there you go or you know you think I'll pay a buck or two I mean it's not a big deal right and so the good news is you can get close to where you want to go that's a plus and then it's it's reasonable you know you it's amazing when you make things reasonable for people they'll pay for them hmm it's a novel idea I can't imagine that it brings value right yeah Dan says it reminds me of the kids playing the arcade game back in the future you know you you have to use your hands yeah they're they actually open an arcade there's a strip mall in Akron that's been at one point it was almost condemned because everything moved out to you know it was near the mall but blah blah blah and they're actually they kind of they're rebuilding it and one of the things that moved in is an arcade and it's only open from like 330 to like seven it's specifically made to give kids something to do and I was like great

54:53make sure they walk through a metal detector when they come in because you know kids today like to play with guns so something man I got dark fat I get dark really quick you stay with a bad problem in Akron Ohio with most of the shootings are done by teenagers I was super happy yeah a lot of life at the bottom let's go back to let me see if I missed anything yeah FTC yeah you know what we we we're gonna leave three minutes early nice yeah summer exactly yeah Jim what is coming up on the average guy dot TV yeah Jay franzi back on the show we talk he's he's gotten into kind of the the he goes to like concerts like live concerts and takes photos and he's writing those up and he's got his own magazine wow crazy a magazine what's really a it's really a website that right has print time demand but a very interesting discussion a little bit about cameras a little bit about AI a little bit about the musical space he's a big music guy it's

55:57posted right now the average guy dot TV and on the school of podcasting I have hearing what I learned that empowered podcasting conference both from the conference and what I learned doing research for my talk about how to make a better podcast and the the thing that's really interesting we kind of talked about AI today one of the things I'm gonna mention is there's a strategy you can use especially on YouTube the bad news is it kind of works some of the time but it also has some fairly negative um it consequences in some ways and one of the things that I I love when somebody says something better than I can and so there's this YouTube strategist named April Lynn and she does deep dives and she brain receipts and she finally said it she goes I'm worried about everyone's intuition because your intuition is your gut instinct and if everything you're doing is coming from AI and it's not in your brain how are you gonna have a gut instinct when your brain is empty when you

57:01cheated off the smart kid in class so that's one of the things we'll be talking on the school of podcasting we are here next week but I don't think the week after that I'll have to double check with podcast movement we'll talk about that next week when we do another episode of Ask the Podcast Coach thanks for listening and we'll see you again next week take care everybody enjoy your holiday got a question go to ask the podcast coach.com slash voicemail and we'll answer your question on the next show that's ask the podcast coach.com slash voicemail