Phyllis Williams-Strawder / Ghetto Country Brandmother

In this conversation, Paul Povolni interviews Phyllis, also known as the Ghetto Country Brandmother, about her journey from running a barbecue business to becoming a personal branding strategist. 

Phyllis shares how she transitioned from being Mrs. Mista in the barbecue industry to finding her passion in personal branding. She emphasizes the importance of understanding oneself and building a personal brand that aligns with one's values and goals. Phyllis also discusses the need for entrepreneurs to have an exit strategy and consider the long-term sustainability of their businesses. She highlights the significance of building a brand that can be sold or passed on to future generations. 

Phyllis Williams Strawder, also known as Brandma, discusses the importance of personal branding and how it can be a game-changer for individuals. She emphasizes the need to separate personal branding from personal life and to align it with business branding. Phyllis shares her process of contemplation, setting objectives, dedication, and ethics to develop a personal brand. She also highlights the significance of positioning a personal brand and building barriers, broadcasting the right message, and bridging the gap with the audience. Phyllis encourages authenticity and genuine connection with the audience while endorsing the business brand.

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Paul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.

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