René Remsik / Content Creator. Educator. SAAS Builder

0:00Hey, this is René Remschick and you're listening to the Hats Mac podcast. You are listening to conversations with Mr. Mavericks and Trailblazers. Hey, welcome to the Hats Mac podcast. My name is Paul Pavoli and I am excited to have another misfit with me. I have René Remschick and he is a content creator, educator and builder with AI personal brand and faceless pages that have 2.3 million followers and get 30 to 50 million monthly views. How you doing René? Hey, thanks for having me. I'm doing awesome. All right, I'm looking forward to this conversation. René is from the area that I originally came from. My roots are from Slovakia and he has done some amazing things online and so it's great to connect with kind of a fellow countryman, I guess. Yeah, and for the fellow Europeans that are listening, I would say Ahoy. Ahoy. All right, man. Well, the bio and what I read in there, the 2.3 million followers and

1:0330 to 50 million monthly views. I definitely want to talk a little bit about that. But before we get started, what I like to do is I like to kind of start a little bit with your origin story. I hear a little bit more about you as you can see on my wall. I like superheroes. I like origin stories and so tell me a little bit about René. Tell me how you can go as far back as you want, how you got started, where you started from and where you're at now. Okay. Me too, actually, by the way, I grew up, you know, as many manned boys watching the superhero. So I'm on your side with that. And yeah, regarding my journey, it's been wild past few years because let me tell you, I've been trying to do something special, like, you know, achieve success in work, not like in general, a hell for whatever, but like specifically, you know, work, business. Ever since I was like 14, 15 years old and only the past year or two,

2:06I can say I finally did it because I've been just trying, you know, I started at, I started actually forex trading when I was 15. I've been doing that. Yeah, I've been doing that for many years, thinking I'm just going to be the best trader in the world. But yeah, markets have a way to humble you at any time. So after I learned, I'm not going to be a trader, you know, trading with a leverage of one to one hundred or even one to 500. Yeah, I just, yeah, I just stick to investing in crypto and stocks, which works. And later on, I tried even multi-level market marketing, you know, that also failed rap. Really bad. I tried building an app with my friends. We were like 17. We had a great idea for a finance app, which there are tons of them right now.

3:06Back then, you know, it wasn't saturated like today. So it was a great timing. But none of us could, you know, write code. So we were screwed, basically. Right. And that didn't move anywhere. And then came time, you know, graduating from high school, go to college. So I tried building websites. I built an org for us. I tried building like a marketplace for buying and selling Facebook pages and all kinds of, you know, crazy ideas. Yeah, yeah. Nothing really worked out. And I was at that time, I was still trading. I found crypto when I was like 19, I think. So almost like 10 years ago. So I always also did content back then. But it was like simple posts. I think one of my first attempts at content were when I basically started for

4:09extruding, like 16, I had it. I think I still have that Facebook page. It's called trading with Rera. It's like a shortcut for my full name, you know, and that's how I started making content, simple posts. And that's been going on for many, many years. Then, you know, I was doing, I was also a financial advisor because of my passion for finance at like 21, 22 years old. Been doing a copyrighter blogger for a few years as well. So there, I also gained some experience from that, you know, which led me to here. Actually, and I had some, it was also very passionate about art always. It's a kind of a weird, you know, combination of finance and art. But I was doing very two different sides of the brain. Yeah. Yeah. So I wrote actually, I had a few years when I was just writing books. I wrote and published three poetry books. I was in the

5:14band. We recorded some songs, even put it online. We still have many songs. And I still play, but just for fun, not for my career anymore. Yeah. I did paintings, you know, actual paintings I still have. And, you know, so it was always a lot of fields that I was in. I was trying to define as art, content creation, basically marketing. So there wasn't really a focus. So, you know, trying too many things. Right. And yeah, then I was employed in the companies when I was like in early 20s. And when AI came, that was probably the last time when I was employed, because I started using a chat GPT as a blogger, you know, so suddenly I was working instead of eight hours. I was working four hours. And using my free time to do kind of side projects and all kinds of hustles.

6:17Yeah. Now what were you blowing at that time? It was a financial startup called Investor. And they were just trying to become this next, I don't know, financier or whatever website for financial, all kinds of like trading, investing, SEO articles, news. So, but that failed because they were, they didn't want to focus on revenue at all from the beginning. So it went bankrupt a few months after the chat GPT came out. Luckily, luckily I started making videos a few months before that ended, because I was telling them like we need to start making content more. And I've just posted on Twitter, you know, but actual reals, reals were the way to go. In 2022, 2023, still today, they didn't want to. So I just started my own page called AI Trends with the Z, you know, that

7:22actually is it. And that's how my personal brand basically started. I grew from zero to maybe 10K or 20K followers on Instagram in like month or two. And yeah, then I was laid off. And then I was just reliant on making it on my own ever since then. Wow. Wow. And so when you launched that on your own with that website, is that what you were primary, your primary way to generate traffic? But what was your way to make income? Yeah, that was initially the main goal, the AI directory, because I knew this is like a great thing to have. And I was right now you have thousands of these AI directories. Right. I just didn't have the SEO skill at that time to grow it like really good. Most of my traffic really came from social media. And it still is like today. I still have

8:25that directory. I still improve it from time to time. But it's not like the main source of income and the main business. So I just focused more on growing the personal brand. So you know, in the first year, it was survival mode to just try looking for ways like what doesn't. The second year was finally like freelance mode, I would say. I could make an income. I could make a living. But I was doing everything editing, designing. It's been crazy. And for the past year, I've been finally like lucky to grow the income so nicely that I could hire several people. And now we have four people in the team. And I'm hiring fifth one from March. So I have a person for all kinds of tasks. And they just, they're super helpful. So I'm grateful to finally

9:27have team. So what was the pivot that you made that finally got it to be profitable? What was it? What was the moment that changed everything for you? Honestly, it's hard to say because it was just this continuous growth. When I got to 30,000 followers, I could make like 1K, 2K euros per month from brand deals and stuff. But I didn't know how to do affiliate marketing, you know, digital products properly at the time. So I was very reliant on that. But when I did coaching with Clark Gary, not sure who knows him, but he helped me. I did like one month of coaching. And I started networking with other creators at that time very often. And I think that was one of the things that really, really pushed

10:28me to another level. And you know, I just improved my content. I increased my rates. And for the first time, I was able to make like maybe $6,000 in a month at only like 60,000 followers. So that was kind of, you know, nice. And so with those people that you networked with, what did they share with you or what did they change about the way you were doing things? What did they give you that made the difference? Well, before I was just trying to make videos and somehow make it. So it was this wild card, you know, trying to get lucky. But then I started looking at it more strategically. Like, for example, I started using DM and common automation on Instagram to collect leads,

11:28you know, to just send links to people to get more sales. So that was like one thing. The other was really focused on the little things like the hook and make sure the video is good. And like raise your rates, you know, at first I was charging like 100 or 150 euros per reel sponsor wheels. You know, then then I was like, okay, I can increase that. So I went to 250, then 500, a thousand titras. So getting yourself in the road circles is definitely one of the biggest game changes. Yeah. Now with the reels that you were creating, how were they generating income? You mentioned brand partnerships, so explain that to somebody that might not know what that means. Yeah, like classical influencer, because when you have a following, you promote a brand and they pay you for it. And I tried to do it in a very natural way. And so it's a fit. You know, I'm not going

12:32to promote some gambling website or skincare products, because it's not fit at all. So when it's an AI tool that I could even use myself, that's like the best fit. I love when brands that I actually like and use reach out to me, they pay me to promote them. And I'm they're actually user. Yeah. Yeah. That's the main thing for me. So it's so it's very different from say affiliate marketing, where you get paid by people that actually buy a product. That's where your pay comes from. The brand partnership is you get paid simply by mentioning their service, right? Is that the difference? Exactly. Yeah. Okay. And I think it's where most creators and influencers start. And once they kind of understand the whole ecosystem, they start generating income from several. So and it's the same for me. Like I started with brand deals. Then I, you know, improved increased,

13:38sorry, my income with affiliate marketing. Then I also started doing digital products. And now I'm investing also in getting income from software. So we started building our own software. And it's still in an investment. But I'm, you know, I believe it's also going to be part of the future income, because we build like free already. And then we're working on the fourth one right now. And I definitely want to get into that because creating software now is gone and so much easier than it was when you first tried creating your finance software years ago. But you know, for the person that might be listening to this, that is in a similar journey. You know, you got your viewers and followers are pretty high. What do you attribute to getting that many followers? Because there's people that are creating content that trying to get, you know, more followers, more people interested in them. What was, do you feel it was a secret ingredient to get you to that many followers? You know, it's a lot of things, but

14:43mainly, mainly it's growth content. When you understand what's growth content, you can never go back. It's just the type of content that's kind of general. And a lot of people that will watch it, it will enjoy it. Because when you start a video with a specific focused hook, like on realtors on how to get, you know, better deals or whatever, it will never get enough views. It will always be like a few hundred views, maybe a few thousand. But when you focus on growth content and the hook is kind of a general in the video itself too, a lot of potential followers are lying there, you know. So one of the most viral video for me was definitely comparing tools where I'm like in a video twice. It's like a cloning effect. And I would just compare tools 2024 versus 2025. And that got like 30 million views across all

15:48lots. Wow. Yeah, it brought me like maybe like 100,000 followers, maybe even more. Yeah. And there are several videos like that. And that's just growth content. It doesn't work always, but you know, you just keep pushing and trying. And so we talk about video, you know, we also do that on Facebook and other platforms. Yeah. So we talk about growth content. What does growth content mean? Is it insightful? Is it information or like what is growth content? How do you define that? Yeah, it's kind of hard to define. I would say it's a mix of several things. But it could be definitely the tool comparisons. A lot of people know this style. So you do like now we were doing 2025 versus 2026 before it could be paid versus free. So we're comparing these kind of tools or you simply find content that's just gone super viral. And you recreate it.

16:56So you possibly can also go viral. Or you just, you know, when you find the content that works for you specifically, that could also be growth content, just doubling down on what works. That's the simplest strategy. Yeah. Yeah. That's awesome. And so, and so AI was probably the biggest thing that triggered that phenomenal growth. And so, you know, AI has morphed quite a bit in the last few years. It seems like it's been around for a lot longer than it has. And the amazing growth that we've seen from was at the end of 2023 that at first became publicly accessible. I think John GBT was the end of 2023. Is that right? Late 2022. Yeah. Okay. So late 2022. And suddenly, you know, it's just everywhere and everybody's talking about it. Everybody's using it. So what do you see as the biggest difference you mentioned that you're probably creating a video on 2025 to 2026? What do you see as the biggest changes that have happened since last year?

17:58Oh, man. Well, the first angle would probably be the quality. Like the tools just really got good. Yeah. Sure. Everyone's called that. In image, video, music, sounds, like text, everything just got on really, really good. If we even look at the Will Smith eating spaghetti benchmark, right, right. Now the latest videos are just super realistic. And we got cdans 2.0 coming out. So we've reached the point where every like all the content from these new models just look real, sound real, and it's just so good. So that's probably the biggest difference. And that's just three years, right? It's crazy. Right. Right. Yeah. Just thinking about it. From, from, I would say like from the content, content comparison, the saturation is also insane.

19:05Now there, it feels like every fourth or fifth person influencer is doing content about AI. You know, when I started, it was just maybe a couple of thousand people making videos. Now it's literally anybody. And the algorithm is made in a way that it pushes out new accounts often and doesn't really care about the following anymore. So it makes it even more challenging for people like, you know, me that have the personal brand, have the following. But there's just always challenges because you're challenged by new competitors that, you know, found new tricks that make it work better. And yeah, then we have less views, etc. But yeah, that would be probably the biggest difference like the saturation. There's too much of everything right now. So standing out is just honestly harder. Yeah. Yeah. So what kind of things are you kind of strategically

20:10looking at doing to stand out? Because, you know, you have 2.3 million followers. You get, you know, 30 to 50 million views a month. That's still pretty impressive. But, you know, like you said, the algorithms, you'd think that'd be your friend. But, you know, the algorithms fight against people that kind of brought them to where they're at. You know, like you said, they're pushing out new accounts ahead of, you know, bigger accounts, which is kind of, it's almost seems unfair because you've worked so hard to get the followers. You've worked so hard to generate content. You've, you've been putting out content. You've, you're learning how to do content. You're doing all this stuff. And then suddenly somebody that just started an account gets more activity and gets pushed out there. So strategically, what are you looking at doing to get yourself noticed a little more? Hmm. Okay. So there are several things I would point out. Probably the first main advantage I

21:13have compared to the new creators that are blowing up is I have experience and team. So they have to do probably everything on their own. So it's only a matter of time, you know, until they burn out whatever. Yeah. And because I have a team, I have consistency. I am not afraid that I won't have something to post. I have, you know, content to post on all my accounts, all social media, almost every single day. So the volume is the main advantage, like having the team that can help you bring the volume volume is consistent. Come again. And consistently. You're able to generate a consistently, whereas a solo person, they've got to balance it with maybe their full-time job or maybe that, you know, something else that they're doing. And so that's a difference to you. Yeah. That would be a main thing because right now, like, I have a designer for Corousels and all kinds of design. I have a corporate

22:19writer. So like, she's preparing my posts, threats, newsletter. And I'm, I have edited her for videos. So I have like only the quality control overlook and they just help me prepare everything that I want. So that's the big advantage, you know, it would be hard to go bankrupt in the stage where I'm at. Like, fingers crossed, I'm hoping it's not going to happen. But I'm having the best month right now in my career, revenue-wise. Also, I'm kind of views-wise, I would say. But two things I would tell other people, like, what works for me. I already mentioned it. When you find something that works, double down on it. So if you find video format that worked, try to recreate it in several different ways and post it and post it on several platforms, not just on one,

23:21never just on one. You are potentially looking views. And what also works is just posting the same thing over and over again. Really? Yeah. When you post something and it went viral, it doesn't mean everyone saw it. So when you post it again, it will show to new people. Some people that saw it maybe just scroll by. But it will still show to new people and they will engage. So I did do that on, you know, we just recycle some content. And it's not just showing to new people. It's also that people forget, you know, if you post something valuable that you've posted four months ago and you post it again, they maybe will remember like, Oh, I think I saw it, but I forgot to use this. And they will just save it again, come and like whatever. So even just reposting the same thing doesn't matter if it's funny or educational or informational. If it worked one time, it's

24:26most likely to work again. That's really good. And so the social media doesn't dox you or they don't flag you as repeating the same content. Do you slightly change it or is it the exact same word for word pixel for pixel? I mean, it depends from platform to platform. But what I was saying definitely applies to threats by meta. And it applies to Facebook. There it worked for me. And I'm sure it's also, yeah, also Instagram. Because I remember I posted one like image of I think it was like 50 best AI tools. I posted it like three times. And once it had two million views, then it had one million views. And third time, it had maybe a half a million views. Yeah, yeah. And then posted like one month and second month and third month. So there are some breaks

25:30between the content as well. So yeah, I don't know on which platforms this doesn't work, but I think it works on most because the social media platforms really look at the only engagement. And so if it's engaging, they will just push it. Yeah. Yeah, just make sure it's not some spamming content. Right. Right. Well, one of the things that I've noticed too is especially on Facebook is that if you go to your details about a particular post, you see how many people actually it was pushed out to. And I've got, you know, not near as close followers as you do. But when I look at comparing how many followers I have and how many followers actually saw the post that I posted, you know, I think we're under the illusion that if I posted, everybody sees it. All you know, 6,000 people that are following me see this post every time I post something, everybody seeing it. And none of those 6,000 people are liking my post. What in the world? Well, if you look at

26:34the data, you actually see that Facebook has not showed it to that many people out of everybody that's following you. And so even if you do post it again, as Renee was saying, that Facebook, the second time might show it to a very different audience. Or one of the things that I've noticed, it's kind of funny because I've seen it happen several times is somebody would post something controversial. Some, you know, they might post that might have posted something about the Super Bowl. And, but they didn't specifically reference the Super Bowl. They just kind of made this controversial comment. And it shows up on somebody's page five days later. But they don't have the context of this was written about the Super Bowl. This was written about this particular thing that was happening on that particular day. And so they respond to it, thinking that it's referencing something that was happening more recently. And so one of the things that keep in mind is, you know, Facebook, especially will recycle your content and show it

27:34later than you actually post it sometimes. And so, you know, you can't get a really actual read for it. Like I posted this yesterday and I only got X amount of likes, realized that Facebook is going to probably recycle that post itself for the next week. And it's going to show up on people's feeds a week later. And so I think even keeping in mind what kind of content you post and how relevant it is that it's not going to be seen immediately. Am I getting that right or am I totally off? Yeah. Like it always depends on the type of content. But if something goes viral, it can just go and go for several months. Some content dies in like five hours. You know, I have posts that I have 20 likes sometimes, even with almost 300K followers on Facebook. Sometimes we're just wrong and it fails. But sometimes some videos can be going, you know, I have actually one video on Instagram that I posted in July 2025. And until this day,

28:41it's getting comments. Wow. You know, how a year later, it's people still comment to get the link I mentioned in the video. So yeah, the more viral, the longer the show goes on. Yeah. Yeah. Well, and I've even seen some people and maybe it's a glitch that worked previously and doesn't work anymore. But I've seen some people that have gone back on previous posts and commented on it just for it to get reput back into the algorithm. Just so the algorithm reflags it up. Oh, this is still an active post, you know, three months later or whatever. I don't know whether that's still happening, but I've seen some people do that. But they've just said, I'm just commenting on this post just to get it back into the into the flow of people's pages. That's hard to say, honestly. I don't know if it would be that easy. I think everybody could do it. You know, it seems like there are certain strategies regarding social media that people kind of

29:48make up and they're not, you know, they're not verified. It's hard to verify this one specifically. And I would be skeptical about it. Like they have their own algorithm how it works and all we can do is just post and see what works and what doesn't and play with their data. But yeah, that's a wild cart. Yeah, yeah. So you've mentioned threads. What are some other, like I don't even think about threads. And maybe I need to think about a little more because I pretty much ignore it, you know, because it was kind of Facebook's, you know, something against Twitter, you know, something to fight rock. And so or fight X. And so what social networks do you feel are working and what are the ones that you're getting the most return on for posting content there? Good question. And it's hard to figure out for people in the beginning. But honestly,

30:52it first, like you have to think about like what you're trying to do are your personal brand or business. If you're a business, the best place to be is probably X and LinkedIn. And if you're just have a brand, like personal brand, then the other social media, like threads, Facebook, and TikTok, etc. But of course, as a me as a person that, of the person that around the personal brand, I am everywhere. You know, I'm in the social media platforms. So when I do reels, I post them on Instagram, TikTok, YouTube, and Facebook. And when I do threads, they get posted on X threads and Facebook. So I always, like 90% of my content always goes to at least two to three platforms. Sometimes, like I post something that goes only on one platform.

31:54But mostly I always repurpose. And that, you know, helps with the volume, which I'm still talking like earlier, which is very important. So if you're, you know, posting something on Facebook, you can post the same thing on threads, usually. So why not? Right, right. Now, you're using a tool to do all this posting or are you doing it manually or somebody on your team is doing it manually? It's a combination of many tools, but I have my tax act. But I forget to mention, yeah, what would you ask? So for me, probably like the platforms that have the biggest return on investment for me is Instagram, number one. And recently it's been Facebook, because it really helps for brands to show them, you know, I have not just 300K on the Instagram, but also on Facebook. Yeah. And yeah, regarding the tool stack. So I know there's millions of tools right now. You can do anything.

32:56And any tool has 100 alternatives. So I highly recommend you to just pick a few that will be like your main tax tag. Depending, you know, on your goals and where you want to post and what you want to post. For me, for example, I do a lot of written content. So for that, I use cloth and I have trained projects there. I use it even to reply to brands. I train the project. I know how I want to reply even with links, and I don't even have to prompt it. You know, I just copy, paste the message there and it gives me the reply. And, you know, I send it to them. This is how I save time. And I have project for script writing, social media captions, and even advisors for my software companies to, you know, ask them about anything regarding lending page. Help me write emails. I just always feed it with enough data. So it knows what I want.

33:59With instead of just classic opening, you know, chat in chat GPC or cloud. Right. Right. So cloud is like the most important tool probably or Gemini. I have a lot of people who are switching from chat GPC recently to cloud or Gemini. And that's yeah, for a good reason. I also use a writing tool viral sky that I created myself. And I also use it, you know, for story posts and threats. It's been working really well like I'm getting millions of views on these posts. And now I started using it for my other faceless page. So I was at first testing it on my personal brand first. Now I'm, you know, using it for another account as well. You just enter a topic, click create in 10 seconds, you know, check if it looks good and post it. Easy as that. Then I have content generation tools. So you should have at least one platform with all the image and video models that are new and the best.

35:02This is how you will differentiate yourself if you're not using the free models. But like the top notch, you know, models. And that could be Hicksfield, FreePick, HighLaw, AI, or ImagineArt. They all have the best models for video generation like Google, VO3, Sora2 or image models, you know, like Nana Panana or GBT from JGBT. So definitely have something for writing, then for the content generation, videos and images. And then I also automate, of course, my BMS that's a lot of people probably know this, you know, you can let people say comments, banana, and I'll send you the link. You send the automation in Manichat, for example, but I switched to BooSend because it's much cheaper and I have three Instagram accounts on the run profile. And there's no like

36:10like Manichat charge me because I went to viral. So they charge me like $250 in one month. Wow. Wow. It's based on the number of messages. And in the BooSend, it's fixed monthly subscription. So if anyone you're using like this kind of a tool, so they recommend the BooSend or other alternative with fixed, like, that's great. You send BOOSend or am I just understanding them? Okay. Yeah, exactly. Shout out to Marco. I know that founder, by the way, so it's they are really good. Yeah, hopefully they're going to kill Manichat. Yeah, they've been expensive. And well, yeah, other tools, I would say, is also you need to have some kind of a link in bio, right, with all your social media profiles contact, possibly, you know, mediated your offers, anything like that. So I use Beacons for that further right now. Let's link in bio and digital store.

37:12But I can also use that in beehive where I have newsletter. So maybe I'll switch later. We'll see. And these are like the basic tools, I think everybody should have when they want to like, you know, create content in 2026. Right. Right. And further. So in posting to the different platforms, um, instead of doing it manually, you know, you have a post and you want to send it to Facebook and threads and Instagram and TikTok and X and all of that. Do you have a tool that you use to send to all those channels or do you have to do it manually because they're very different content? What do you recommend for something like that? Honestly, uh, we mostly post manually because in, uh, in these tools, these scheduling tools, it's mostly for posts. So when I try to post a threat, some simultaneously on X and threads by meta, it will just fail on most of the time and it doesn't post on threads or it posts wrong. It posts the threat as separate posts so that I have to delete it.

38:20So it's pain in the ass. Honestly, so we just, you know, manually, uh, if I didn't have team, I would just do it and do it. But hopefully I have to they just do it. And I'm right now I'm exploring a new option that would be helpful for that. And regarding videos, I could, yeah, schedule it too. But usually I, you know, invite other accounts for a call hop on Instagram. It's usually my accounts or friends accounts or clients and that feature wasn't available in the scheduling tool as well. So that also brings me back to, you know, posting manually. But, uh, this will be a priority for this year. Yeah, because it's taking a lot of time to be right now, right? You have to set up the automation on Instagram as well. So yeah, that's where I'm right now, but hopefully I will find a tool that works well. And when you, you mentioned something and I want to circle back to it is you mentioned posting threads on X.

39:25So explain to somebody that might, I think I know what that means, but explain to somebody that might not be familiar with that term, what that actually means. Okay. So I mean, nowadays articles are also getting popular on X and creators are even getting paid for it if you get enough views. But if you want to post it in a different style, uh, which is a thread, it's basically a short post, which is a hook itself. And then all the content is in the head, kind of a hidden in the post. So when you open it, it shows the thread, all the mini posts. And in that thread, basically, you mean the comments you post, you post in the comments. Yeah, like comments. Yeah. And face, you can do a thread on Facebook too. Not many people know this. It's not officially threads, but it's still like you do the hook. Or can I add an image and then you create the thread by adding the comments. So I think this format on Facebook is like working really well.

40:32And it got me to a three and a K, along with my viral reels. Well, now with all that attention, and you've kind of mentioned this, and I want to make sure that we make it clear to somebody that wants to look at, okay, all right, I want to get attention. I've got attention. How do I turn that attention into income? And so you'd mentioned a couple things. You mentioned affiliates. You've mentioned brand partnerships. Is that where the income comes from the attention? Or are you now doing other things that generate income from the attention? That's a perfect question honestly, because a lot of creators don't understand how to monetize. And it's very important so you can stay in the game. If you look at the biggest creators in the world, like what are they doing? Mr. Beast. He is making money from YouTube monetization. Then he was doing also brand partnerships. He's still doing that. And then he launched his own brands. So this is definitely a way to go. It also depends like what kind of an creator or influencer you are, right?

41:40But if you are a business already, like a restaurant or a cleaning business, it's the simplest thing. You just need to get views and you will get leads. But for creators, we have to build out the personal brand with get followers and build out our offers. In the process. So I would say, like if you have expertise in something specific, you can create your offer first, like coaching or digital product and then start making content and just try to get it to people. But if you don't really, and you're kind of figuring it out, just start making content and niche. That's interesting for you. And you will build out the offers along the way. And this is how I mentioned, like I started with brand deals, you know, my first video was promotion for a brand for like 50 euros.

42:42And it's, you know, coffee money, but now at it now, right back then it was amazing feeling. So started with brand deals. And while you're doing that, you can also start doing affiliate marketing. This is kind of under underrated. It wasn't working for me really well in the beginning. But now it makes like a few K maybe in passive income without doing any extra like work. I just found funnels like where to put the links so it gets clicks all the time and just someone buys always. So affiliate marketing definitely worth exploring. And by the way, we're launching our own affiliate platform. So if you want to find tools to promote, you can go there. If you just check my social media, we'll find the link there definitely. And then I would say digital products are one of the best things, you know, you can do create simple PDF, master class video or coaching program.

43:50Have a newsletter that you can also monetize where you, you know, give, put your offers, brand deals. And one other great way which we're doing right now is launching your own software. So I'll be honest here about vibe coding. It works. You can create basic versions of any kind of a tool, you know, thumbnail maker, some writing school, you can and you can monetize it. If you're not a programmer or you don't have a developer that's working with you, I don't think it can ever be a really, really good tool because there's a lot of tweaks that you have to do. So that's that's kind of my angle because I told my co founder to quit his job back in late 2025. So we can go just full time on this and just really ship the best software that we can.

44:51And this is how I believe like you can have an additional income work with a programmer or developer. If you have an audience to which you can, you know, promote it too. So these are like a few main ways I monetize and a lot of creators can monetize. And of course, then there's also like I would say physical brands that you can launch like through drop shipping or whatever. If you have audience, I think anyone can, you know, launch their own chocolate brand or yeah, blue light glasses, just anything. Yeah, one of the things that you mentioned there is the vibe coding and you know, it's still kind of in its early stages, you know, it's not even, I don't think it's even a year old, maybe I'm wrong there. But one of the things that you highlighted that I think is the problem that it has right now is yeah, unless you're a programmer, unless you're somebody that understands how the thing is built and can look at the back end, look at the matrix, you know, behind the behind the stuff that looks pretty.

45:57You're going to be limited, you know, because I see a lot of people talk about, hey, you can, you know, use vibe coding to build out a website and it's like, well, but how do you swap out the image, you know, how do you put your own face in there? How do you swap out, you know, for your product? How do you swap out this? And that's where it's it's getting better, but right now it's not that easy. And so even with creating apps, you know, you might be able to vibe code an app. But if there's tweaks, it's not that easy. It's still a little complicated to make those minor tweaks, especially with AI, because AI sometimes you ask it to do with minor tweak and it'll like do this crazy thing. It's like, wait, wait, wait, that's not what I wanted to do. I actually wanted you to just change this one thing and now you changed everything. At least that's what I've experienced. I've experienced that with images, you know, trying to create an image, you know, hey, just change this one thing in this image and then spits back something and it's like, no, you changed everything. You totally messed it up. And so I think we're still in the early stages of that. As you pointed out is, you know, vibe coding is amazing. I haven't tried it myself yet, but from what I see, it's just amazing.

47:04And people are creating apps and they're saying, yeah, I created a website and I created an app and everything, but it's like, yeah, but when it comes time to update it, tell me how that goes. And, you know, let me see how I do that then. So true. And from what I've seen, like, the best opportunity in vibe coding is not trying to vibe code tools, but have a vibe coding tool, you know, emergent, lovable, many of these tools reached 100 million AR in like under a year or have digital products around vibe coding, like how to vibe code or coaching programs around vibe coding or you can also actually use like vibe coding and not just everything around it. But for like simple website, simple tools that you can, you know, even sell. I think there's still a lot of people that have businesses, a traditional businesses, you know, barbershop or whatever, and they may not have a website.

48:10So you can just copy paste all of their information, you know, that about that business, put it in emergent, lovable or other vibe coding tools. Give it a reference of design, how you want the website to look like. And it can create a beautiful website and under five minutes, it will cost like a dollar or two. And poke and cost, I think. And you can sell it, you know, for a couple hundred dollars, at least. Yeah. Could you agree? Yeah. Well, I think so. And I think the other, the other use for vibe coding in the place that it's at right now is in creating quick prototypes as well. Yeah. You know, if you've got an idea for an app is you can vibe code an app. And then you've got a literal working model for it that you can then test in the market and see if the market actually wants something like that. And if it does, then you could look at, okay, now I need to figure out how to create this in a more scalable version. And I think the same is with the website.

49:17I think with the website, you can quickly launch a website using one of these tools that are out there that'll give you a website very quickly. And for some, it might be a temporary might just be a funnel. It just might be a landing page that you can quickly put to market something to test. And then if it works, then you're probably going to have to look at a way to create a more scalable version that is going to grow with your company, because at some point in its current form, it'll hit a limit. It'll hit a place where it doesn't work any more as you need as you scale. At least that's my feeling right now. But yeah, you're totally right. I totally forgot about that prototype's part. Yeah, that's one of the most popular use cases probably. And also like a sales page, you can also like copy paste some information about you. I don't know about your offer that you have in the Google Doc and just say like create a landing page for me about that. So yeah, I totally forgot about that. And that's a good point.

50:19So when now you one of the other things that we've kind of talked about, but I want you to dive deep into is something new that's kind of come on the horizon is open core. Agentic content, you know, agentic stuff has been around for a little longer, but open core has suddenly become the thing that anybody within the AI realm is now just forning over and excited about and talking about and warning about and all of that stuff. So what's your experience with it? Tell me a little bit about it. Yeah, that's been wild. Only it was like a month back right when people started really talking about it and the CEO already joined open AI. I think this is a big deal and it will be the focus of 2026 and further. But my experience is limited here. So my developer helped me install it on my computer. It's a bit technical. So, you know, I'm not a technical person. So I just ask them to help me. So if you're listening to this podcast right now and you're also not technical, I highly recommend you to just ask someone to help you with it because it's not that easy.

51:38Honestly, in my opinion, but if you do and if you install it, definitely use a VPS virtual private server. I think it's called or your spare laptop. I installed on my spare laptop and I now tried it only on one use case and I still didn't find like the right use case for me. Like I tried to use it for my AI directory and I said, add a few. I have this section AA movies. So I said, add more movies there, you know. So it went on the internet. It found the movies gave short description, longer description screenshots, picked the tags. So it did it almost good a few, like a few of them. And then I asked like do 50. But then problems came. It provided bad links. It missed on some screenshots.

52:42And it was kind of expensive. I played around in like 30 minutes and I think I burned almost $30. So you don't want it expensive as that you can hire someone and it will be maybe even cheaper. So one thing is safety, you know, having it their own environment first and learned how to use it there. And the second is probably cost optimization. So you didn't, you know, burn thousands of dollars in APIs because that's only going to help ontropic, you know, everybody's using their API. And I've been saying this for a long time, but yeah, they're I think they already surpassed open AI evaluation or they're very close. I think they're at like 600 billion. It's crazy. Wow, simply because they have good models, you know, so now I'm in a stage where I just tried to cost optimize I switched from opus pro, I think it's called the our opus 4.6 the model that I used there was expensive.

53:51Then I tried sonnet. And it was a bit cheaper, but honestly, it feels like the sonnet model is like a high school kid. I have to guide and he's not sure what he's doing. And the opus model is like a senior. So he even like suggested things on his own, you know, it was almost perfect, but it was too expensive. Yeah, that cheaper model, of course, wasn't that smart. So it's a kind of a tricky situation, you know, I don't want to spend $50 or $100 a day on just API. So yeah, that's my experience for now. And I'm hoping to find a way to cost optimize it efficiently so I can use it for a lot of things. Yeah, yeah. Yeah, they just try it already. I haven't tried open claw. I've played around with opus 4.6. I've played around with sonnet just to create some content.

54:54For what I was creating, I really didn't notice a huge difference in what it brought me. I'm not a power user by any by any means. I haven't tried open claw just because I don't have the time to mess with it. And I know for a lot of people, they got super excited about it. They loaded it on their main computer and it did some bad things. It did some it did some very dangerous things, very scary things, very expensive expensive things. And so I haven't really wanted to mess with open claw. For me, it's just I'm an early adopter by nature. I mean, I'll jump on. I got the first iPhone when it came out the first iPod, all of that stuff. But when it comes to AI and the power of AI, I'm a little more wait and see wait until it just mature as a month or two because it's changing so rapidly. I mean, even open claw has changed names multiple times. And so for me, I'm like a, I'm just going to wait this AI open claw out of it. Now when chat GPT came out, I was all in jumped in and was playing with it nonstop.

55:55But with things like open claw with the amount of power, something like that has, I'm just kind of a, well, let me just wait this out a month or two as it kind of levels out and gets a little more mature people kind of make the mistakes that can afford the mistakes. And then I'll probably jump in. Now I haven't jumped into a genetic AI. Have you jumped into it and tell me your experience with it? That makes sense. What you're saying also like you can wait around a few weeks and see and learn on people's mistakes and then on your own. And regarding agent to AI, I wouldn't say I have a lot of experience, but there's like one tool that where I use it often. So it's called, I mentioned it already. It's called high low AI and there's this agent feature where you can like give it a prompt and it will create more images. That's what I consider agent tick because it doesn't just create one image, but I can create like 10, 20, 30 images from one prompt.

57:02I can create, yeah, I can also create videos like that. I used it to create a Coca-Cola ad just for fun, you know, posted it on Facebook and over 100 people commented like they want to see the tutorial. So then I made it and you know, it's because normally you have to generate image by image and it takes a lot of time if you're making any type of content because there's always an image or video that doesn't feel right, you know, you want to change something. So if you have power to generate 10 at once, that's great, you know, or you can, I used it, for example, for article images, we have some articles SEO blocks for our tools. And I didn't want to give this task to the designer, you know, not to spend too much time so we can focus on other things. So I just wrote a prompt, like create eight article thumbnails, I gave it an image reference of this design style that I wanted it with.

58:06And then I gave it the titles for each image, which were usually like two, three words. And it nailed it almost perfectly, like in my opinion. So I feel like this is a great use case and it also works for videos if you're making a faceless video. You know, anything you can, it will generate 10 8 second clips and you can then ask it prompted, put it all the videos together in a file and it will download you the one minute something file. So what was that AI can you spell that out? What was that? It's each a I L O U A I that video. Okay. Hi, Laura. Yeah, it's it's Chinese company. And I think it there also own minimax audio. It's 11 laps alternative and they have all kinds of image and video models inside of the tool, including Nana banana. Well, well, man, Renee, this has been in a wonderful conversation. Very insightful. Congratulations on all the success with a 2.4 million followers and 30 to 50 million monthly views. That's amazing.

59:18It's awesome that you've been able to monetize that as well, going from charging, you know, $50 for brand partnership or whatever it was that you mentioned to now the success that you're having and bringing on people and all of that. It's pretty amazing. One of the things that I like to do as I wrap up the podcast is to just ask you, is there a question that you wish I had asked you or a head smack that you like to share before we wrap this up? Hmm, question. Honestly, maybe something related to AI, but I can't think of anything specific. That's okay. Maybe like just drop that on you. What should people do nowadays to get into AI? So what should people do nowadays to get into AI? Let's just start now today, not tomorrow, because a lot of people, you know, I get it. The world is a crazy place. We are all busy, you know, you have care, you have job, etc, etc.

1:00:24And now I have a full-time business and I find it hard to find time to explore new tools. I just set out a time every week to explore. And for me, it's usually Mondays, where I'm energized after weekend, you know. And Monday after evening, after dinner, I have several hours where I just play around and I just do what I want to do. You let the rain, you know, on the fire and explore new ventures, new tools, anything. So find a time like that throughout the week, at least in one day where you can. Yeah, that's awesome, man. Well, thank you so much. And if people want to get a hold of you, they want to learn more about you. I know you mentioned also that you're building software. You have several websites and several products out there. Tell me how people can get those products and tell me a little bit about how to get a hold of you. Sure. If you just Google my name, you know, or search it on any social media, a Renee Remsick, or AI trends with the Z will find me.

1:01:29You can take a look at my content on any social media platform you want, or DM me on Facebook. And if you want to try our writing tool to also try create viral posts and threats in seconds, just go to viralsky.ai. And you can use the code go viral together to get like your first trial just for one dollar for one month. And other tools will be like in my bio, but this is like the main one I would recommend everyone to start with. It's simple, easy, and you know, the plans are even affordable, like from five dollars a month. Yeah. Well, I'll put some of those links in the show notes as well. You can of course go to his beacons.ai forward slash Renee Remsick. Well, Remsick, there's no SH in there. And you can find more more links in there. Try sky sky snail or is the skies and nail.

1:02:29Yeah, the auto our tool sky snail is a thumbnail tool for YouTube thumbnails and the real covers. Awesome. Well, thank you so much Renee. This has been a wonderful conversation. I appreciate you sharing your story and sharing your insights and your experience in going from a very few people paying attention to you to a lot of people paying attention to your congratulations on that. My pleasure. Thank you so much for having me and don't forget to start. You are listening to conversations with Mr Mavericks Central Blazers.