About this episode
The gory, dystopian South Korean thriller Squid Game is the most popular series Netflix has ever released. This week, it drops season two — in the midst of the company’s efforts to grow the show beyond the screen.
On today’s Big Take Asia Podcast, host Rebecca Choong Wilkins talks to Bloomberg’s Sohee Kim and Lucas Shaw about the new season, the story of how the show was nearly never made and all the ways Netflix is trying to expand Squid Game into a global franchise — from reality TV and video games to in-person fan experiences.
Read more: ‘Squid Game’ Returns in Test of Netflix Global Marketing Muscle
Further listening: K-Pop’s Big Bet on Becoming Less Korean
See omnystudio.com/listener for privacy information.
Get every episode summarized
Each time Big Take Asia publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Big Take Asia
Deadly Flooding in Nepal Highlights Asia’s Climate Vulnerability
Big Take Asia
How Two-Minute Microdramas Became a Billion-Dollar Industry
Big Take Asia
The Unexpected Rise of North Korea’s Economy
Big Take Asia
The Chinese AI Model Rattling Silicon Valley and Washington
Big Take Asia