businessDec 19, 202426:19pending
Michael Lee, Oatly North America’s EVP & Executive Creative Director
About this episode
Wharton's Dr. Americus Reed speaks with Michael Lee, Oatly North America’s EVP & Executive Creative Director about the story behind the Oatly brand, changing their marketing strategy and creative process, the differences between working for a marketing agency and working directly with a specific brand, the purpose-driven pillar of the brand, and their holiday ad campaign.
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