Mastering the Commission Conversation

Afraid of the commission question? Learn how to turn fear into confidence and position your fee as an investment in your client’s best outcome.  This podcast is for the real estate agents building their dream life and business on their terms - especially if you're working another job, raising a family, or building it all at once.

In this episode of the Double Duty Agent™️ Podcast, Coach Carla dives into one of the most intimidating parts of any appointment: the commission conversation. You’ll discover why agents fear it, how to reframe money as an exchange of value, and how to clearly articulate your value proposition so your clients see your commission as an investment, not a cost.

You’ll learn:

• Why most agents fear the commission conversation (and how to overcome it).
• The difference between defending a fee vs. demonstrating value.
• How to handle today’s market reality: seller-paid closing costs and structured offers.
• The NLP reframe that shifts the conversation instantly: “Commission isn’t a cost - it’s an investment in your best possible outcome.”
• Four action steps to build your confidence and master this critical skill.

What’s one way you can strengthen and practice your value proposition this week so you’re ready for the next commission conversation?

Register for the Mastering Appointments Workshop (Saturday, September 20, 10:00 AM–12:30 PM ET):  https://DoubleDutyPodcast.com
And while you are there, subscribe to the Double Duty Weekly Newsletter.  

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