Made With Sazón: Turning Recipes into a Digital Empire with Elena Gergis

In this episode of Yo Quiero Dinero, host Jannese Torres sits down with Elena Gergis, the creator behind Made With Sazón, to talk about the journey from beauty blogging to becoming a viral Puerto Rican food content creator. Elena shares how rediscovering her cultural roots led to explosive growth online, why niching down matters, and how consistency pays off when building a brand. From her viral coquito recipe to monetizing her website and landing brand deals, Elena gives a real look into what it takes to grow as a solo creator while balancing motherhood and entrepreneurship. This conversation is full of practical lessons for anyone thinking about launching their own content brand.

What You’ll Hear in This Episode:

2:01 Elena’s transition from beauty and lifestyle blogging to food content

4:30 The power of embracing your culture and niche to stand out online

7:26 What it feels like to go viral—and how to prepare for it

13:30 Elena’s income streams: ads, brand partnerships, and social media monetization

21:13 What she's accomplished so far

24:34 What Inspired her to build on Youtube

26:21 How she structures her days as a mom and creator

35:00 The role of AI and automation tools in her business

37:46 Elena’s vision for the future—including cookbooks, TV appearances, and more

Resources & Links:

• Follow Elena on all platforms:@madewithsaz0n
• Visit her website for recipes: https://curlsnpearlsss.com/
• Learn more about Jannese: yoquierodineropodcast.com

This podcast was produced and edited by Idea to Launch Productions

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