Lead Generation: Winning Over Expired Listings: A Negotiation-Based Approach

In this scenario, you are calling a homeowner whose listing with a previous agent has expired, and they’re feeling frustrated that their home didn’t sell. They’re looking for a new agent who can help them achieve their goals.

Requirements

• Cold call expired listings.
• Research property and motivations.
• Show empathy, negotiate, build rapport.
• Demonstrate marketing expertise.

The intention is to get the homeowner to list their home with you while creating a win-win situation where the homeowner feels heard and understood.

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This content is for educational purposes only and does not guarantee results. Follow all Do Not Call regulations. Check the National Do Not Call Registry and local guidelines before outreach. Consult your broker or legal advisor when needed.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently and not affiliated with any brokerage.

The goal is simple: help you practice, lead generate, follow up, and log activity so you can build a consistent business.

Results may vary.

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