Lead Generation: Qualifying Open House Visitors as Potential Buyers and Sellers (also Navigating Dialogue Post NAR Settlement)

In this scenario, you are the listing agent interacting with potential buyers and sellers at an open house. You aim to gather information about their real estate needs while representing the seller’s interests. If the visitor shows interest in working with you, an appointment to discuss representation and agreements would be necessary.

Requirements

• Download A PDF of this Conversation
• Clear explanation of agency relationships
• Active listening and empathy
• Building rapport without pressuring visitors
• Knowledge of local market and property-specific details

The intention is to engage open house visitors, provide them with relevant information, ensure they understand the representation structure, and encourage them to set up an appointment for further discussion if they’re interested in working with you.

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This content is for educational purposes only and does not guarantee results. Follow all Do Not Call regulations. Check the National Do Not Call Registry and local guidelines before outreach. Consult your broker or legal advisor when needed.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently and not affiliated with any brokerage.

The goal is simple: help you practice, lead generate, follow up, and log activity so you can build a consistent business.

Results may vary.

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