Jesse Abrams from Homewise

Jesse Abrams is the Co-Founder & CEO of Homewise.

Homewise is a national consumer end-to-end homeownership platform, centered around its digital mortgage experience that uses data intelligence to match and secure clients with their best mortgage from 30+ banks and lenders in minutes. Homewise then connects clients to their in-house Real Estate solution (Homewise Real Estate) and partners at each step of the process from there, such as insurance and real estate law.

• Homewise Real Estate Listings
• Jesse’s Twitter

Takeaways

Foundational skills in marketing and advertising can provide a strong base for a career in the tech industry.

Identifying a gap in the market and taking the first step is crucial for starting a successful business.

A vertically integrated approach can differentiate a company and provide value to customers.

Pivoting to a B2B2C model can lead to scalable revenue growth and partnerships with other businesses.

Balancing customer and investor feedback is important for making informed decisions.

Baking education into the product can empower customers to make informed decisions and improve their overall experience. Providing advice and access throughout the home buying process can improve the customer experience and save money for customers.

Launching a real estate listing site in-house allows for greater control over the customer experience and the ability to provide tailored information to clients.

Being open to sharing ideas and collaborating with others in the industry can lead to valuable insights and opportunities for growth.

Dealing with hard times as a founder and parent requires a supportive network, engaging in physical activity, and finding joy in personal interests.

Building the industry and starting a company requires resilience, thick skin, and a passion for the work being done.

Chapters

00:00 Foundational Skills in Marketing

03:21 Genesis of the Idea for HomeWise

06:12 Taking the First Step and Identifying the Gap

10:18 Vertically Integrated Approach

15:23 Capitalizing on the Digital Movement

21:12 Pivoting to a B2B2C Model

26:50 Balancing Customer and Investor Feedback

32:40 Unlocking Competitive Rates

38:20 Baking Education into the Product

43:03 Providing Advice and Access

44:15 Launching a Real Estate Listing Site

49:50 Favorite Books and Excitement for the Future

53:45 Dealing with Hard Times

57:04 Building the Industry and Starting a Company

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