Is MySpace Actually Making a Comeback Due To AI Algorithms?

Andrew Miles Davis reacts to news that MySpace's current owners have confirmed relaunch plans, positioning the platform as an algorithm-free alternative to modern social media as it approaches nearly six million monthly users and its first profitable year in over a decade. Drawing on his own experience working at MySpace from 2006 to 2009, including being part of the team that launched it in the UK, Andrew gives an honest personal take on whether a genuine comeback is possible, using Take That's post-Robbie Williams resurgence and Nintendo's Wii-era revival as examples of brands that clawed back cultural relevance after years in the wilderness. He remains sceptical MySpace can pull off the same trick, but leaves the door open. Subscribe to In AI Nutshell for daily ten-minute episodes covering AI, marketing, and the occasional look back at internet history from someone who lived through it.