Introducing the Contextual Advertising 101 Podcast

Introducing the Contextual Advertising 101 podcast, your crash course in contextual advertising. This podcast is hosted by Dal and Emilia, who work at Seedtag, the world’s leading contextual advertising company.

Throughout the podcast series, we’ll deep dive into some of the core concepts of contextual advertising.

We’ll include interviews with marketing executives, publishers, and other experts in the digital advertising industry. We’ll get their opinion on how contextual advertising can help build the void left by the now slightly delayed upcoming death of the cookie.

This initial episode starts with Dal and Emilia introducing themselves and explaining their roles, expertise, and backgrounds at Seedtag.

Then, the pair discuss the background around cookies. The two explain contextual advertising— a form of targeted advertising for advertisements shown on websites or other media, such as content displayed in mobile browsers.

Dal and Emilia cover more of the topic, discussing how contextual advertising differs from behavioral targeting and what the key differences are. We also learn about quality contextual learning strategies.

Tune in to this first episode of the Contextual Advertising 101 podcast to learn all about the concept of contextual advertising. Then, keep watching to discover everything surrounding the topic, from brand suitability to contextual targeting to cookieless advertising.

Do you want to learn all about contextual advertising and the topics surrounding it? Introducing the Contextual Advertising 101 podcast, your crash course in contextual advertising. Click on the episode below to tune in and learn more about the series.

Resources:

• Seedtag

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