AI and Machine Learning in Advertising.

On this week’s episode of the Contextual Advertising 101 podcast, we speak with Paul Goldbaum, CTO at Seedtag.

Seedtag provides a suite of contextual advertising solutions to global brands, based on machine learning and artificial intelligence.

The episode begins with Paul introducing himself and explaining what he does at Seedtag—managing engineering and functions regarding technology and machine learning.

Paul explains the concepts of AI and machine learning and how they work together. He describes AI as giving machines abilities that would usually be attributed to humans. They can learn and understand human language.

Machine learning is an application or subset of AI that enables machines to learn from data without being programmed explicitly.

Then, Paul talks about contextual AI and why it matters so much to advertisers currently. He also discusses the three benefits of contextual AI and what he believes its accuracy to be.

He explains that advertisers are now looking for new alternatives with the impending death of the third-party cookie. This is where contextual AI has gained a lot of momentum.

Have you heard of contextual AI? Learn all about it by tuning in to the latest episode of the Contextual Advertising 101 podcast, with Paul Goldbaum CTO at Seedtag.

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