How Brands Are Preparing for a Cookie-less Future

On the second episode of the Contextual Advertising 101 podcast, we discuss the death of third-party cookies in marketing with Richard Kanolik, Head of Programmatic at Vodafone.

Richard first began his career in digital advertising, working at the7stars agency for four years. He later moved to Omnicom Media Group before leaving the agency world to go client-side. In November 2019, Richard joined Vodafone to head the programmatic function for the UK.

After explaining his background, Richard speaks about the benefits of moving from agency work to working solely for one brand.

Soon, the conversation moves to cookies, and we learn how often Richard typically uses cookies in his day-to-day optimizations. We also learn about Vodafone’s current use of cookies.

Richard discusses the alternative options to using cookies and what Vodafone is looking at in replacing the cookie.

We also learn about the impact Covid-19 has had on Vodafone as a company. Richard explains that the brand was lucky that they were in one of the few industries unaffected by Covid-19 and that the company decided to push through and invest in media during the pandemic.

Towards the end of the episode, Richard discusses the benefits that Vodafone sees from contextual advertising.

Do you want to learn about the death of the third-party cookie? Then tune in to the Contextual Advertising 101 podcast with Richard Kanolik, Head of Programmatic at Vodafone.

Resources:

• Vodafone
  

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