Inside J.Crew's "purpose-led" pivot, w/CEO Libby Wadle
About this episode
"We have to reignite the energy and the fire and the love," says CEO Libby Wadle of J.Crew Group, which launched Madewell Forever this week, a dynamic bet on sustainability. The resale platform, in partnership with ThredUp, is part of a "purpose-led" pivot that Wadle first sparked as head of Madewell. Wadle takes us inside that journey, looking back to J.Crew's heyday – when she ran that brand – and forward to the opportunities that she says more circularity in apparel can unlock. From a visit to a "fair trade" factory in Vietnam to new insights on in-store versus online, Wadle says, "I've never felt more inspired and excited and invigorated."
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