How Ulysse Nardin Shattered The Mold With The Freak

This special edition of the aBlogtoWatch Weeklypodcast is brought to you by Ulysse Nardin. Rick and David sit down with Jean-Christophe Sabatier, Chief Product Officer at Ulysse Nardin, to talk about the incredible Ulysse Nardin Freak family of watches, how they came to be, and how they changed the watch industry forever. Listen below or on the player of your choice. Ulysse Nardin is a historic, technologically advanced producer of mechanical luxury watches, headquartered in Le Locle and Neuchatel, Switzerland. The independent watchmaker has made a name for itself through its thousands of award-winning marine chronometers in the past, and through its innovative mechanical watches from the 1980s to date. In 2001, it introduced the Freak, a groundbreaking watch with an orbital movement that laid the groundwork for the unconventional watch designs that are now almost commonplace in the watch industry. Owned by Kering from 2014 until 2022, the brand was recently purchased outright by its management, reemerging as a truly independent brand. To learn more, please visit the Ulysee Nardin website. Highlights 0:52 The origin of the Ulysse Nardin Freak 5:20 How the Freak works 9:24 The revolutionary mechanics of the Freak 11:40 The magic of silicium 21:30 The 21-year evolution of the Ulysse Nardin Freak 23:43 Prioritizing engineering and design over marketing 30:00 The importance of being an independent brand 34:22 What's next for Ulysse Nardin Sponsored posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.