How to Use Online Traffic for App Subscriptions
About this episode
How do you use online traffic to grow your mobile app downloads?
Our guest is Thomas Petit, growth advisor and consultant for mobile apps.
He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor.
Topics Covered:
- 02:02 - Why should you use online traffic to get app downloads
- 12:02 - What channels should you use for online traffic
- 14:15 - How to use Pinterest to drive traffic
- 15:34 - Blinkist Example
- 16:10 - Should we use different ad creatives
- 21:17 - Fabulous online onboarding flow
- 27:06 - Should you use Spanish in screenshots in Spanish Mexico
- 30:51 - How to convert paid content sign ups into subscriptions
- 37:41 - White Noise and Lullaby Lounge App Audit
- 51:35 - Can you provide sample of an app that lowered their price successfully?
- 54:52 - Who's Up?! App Audit
- 1:00:07 - Is it better to start with a higher or lower price?
Connect with Thomas:
https://www.linkedin.com/in/thomasbcn/
https://madv.substack.com/
You can watch this video: https://youtu.be/GLGI3roxjyQ
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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