How to Optimize and Scale Apple Search Ads
About this episode
Discover the growth hacks to accelerate your app business growth.
Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps.
In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns.
Connect with Michael: https://angleconnect.com/
Topic Covered:
- 02:20 - Michael's ASA Framework
- 04:54 - ASA Search Tab Placement
- 09:01 - What's the ideal CPT for discovery campaigns
- 12:48 - Do you use the CPA goal with ASA
- 18:50 - Apple Search Ads attribution
- 19:01 - How to use just Apple AdServices for attribution
- 26:33 - A hack to see low volume keywords from your discovery campaign
- 29:34 - Blade Match App audit & ASA strategy
- 41:32 - Negative keyword management
- 48:48 - SAFE4R App audit
- 01:20:42 - A trick to increase your ad revenue
You can watch this video: https://youtu.be/h50QibnHgTE
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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