
How to Grow Your App Through Content Marketing
About this episode
Discover how you can use content marketing to increase your app downloads.
Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himalaya. Prior to that she led the Paid Content Marketing team at Blinkist, an app that she saw grow to more than 14 million users.
Learn more about The Art of Content Marketing: https://theartofcontentmarketing.com/
You can watch this video: https://www.youtube.com/watch?v=OsoQIMQhueU
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Get every episode summarized
Each time App Marketing by App Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from App Marketing by App Masters

Paywall Strategy: How 2 Paywalls Tripled Trial Starts
App Marketing by App Masters

How He Built an $800K ARR App Using Simple Strategies
App Marketing by App Masters

Do This Before Running ANY Paid Social Media Marketing
App Marketing by App Masters

B2B Strategies for a B2C App
App Marketing by App Masters