About this episode
John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Mike Doehla (https://www.instagram.com/mikedoehla/?hl=en), the former CEO and Co-founder of Stronger U Nutrition, about how he bootstrapped a nutrition business and sold it for 8-figures.
Show notes:
(1:26) What is Stronger U Nutrition?
(2:49) How Mike got into the nutrition business
(6:28) Pricing nutrition programs & client numbers
(11:29) How the business grew without paid marketing
(15:20) Mike's system to managing thousands of clients
(17:43) How do you have a work-life balance when scaling a biz?
(19:31) What made Stronger U more successful than anyone else?
(24:08) Mike discusses his social media strategy
(29:02) How Mike hired the best coaches for Stronger U?
(35:33) Advice for gym owners trying to add nutrition to their biz
(38:40) Selling Stronger U Nutrition for 8-figures
(43:16) The importance of doubling down on your strengths
(45:54) How do you sell healthy habits?
(54:55) Why Facebook is the best platform & how to use it
(1:02:27) Navigating life after retiring & selling a business
(1:04:16) Predicting opportunities in the fitness/nutrition industry
(1:09:20) AI in the fitness industry
(1:12:26) What's next for Mike?
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