Skip to content
TrackPodcasts
businessJul 26, 20251:10:29pending

How She Scaled to 7M+ Installs on Google Play as an Indie Developer

About this episode

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.

Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.

She’ll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.

We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps.

You will discover:

✅ How to scale an Android app using Google Ads and ASO

✅ Why most indie developers fail with Google Ads and how to fix it

✅ How to launch AI-powered apps without a big team

✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob

Learn More:

Connect with her:

https://www.linkedin.com/in/fatemeh-vahdatpour/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Get every episode summarized

Each time App Marketing by App Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Hosts & guests

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

How She Scaled to 7M+ Installs on Google Play as an Indie Developer

App Marketing by App Masters

0:00
1:10:29

More episodes

More from App Marketing by App Masters

View all episodes →