How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name.

Show Links

• Aaron Nosbisch: https://twitter.com/AaronJNosbisch
• BRĒZ: https://drinkbrez.com
• Lucyd: https://www.wearelucyd.com

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Viralsweep – Create sweepstakes, contests, and giveaways.

Work with Kurt:

• Grow your Shopify store: https://ethercycle.com/apply
• Join the newsletter: https://kurtelster.com/

Subscribe for more Shopify founder stories.