Heather Russo / Wealth Strategist. Founder. CEO at I Am Generation One

Heather Russo, wealth strategist and founder of Generation One, transforms how high achievers think about money. 

Starting with $25 monthly IRA contributions at 18 and overcoming $217,000 in debt, she discovered that traditional financial advice from experts like Suze Orman and Dave Ramsey was keeping people stuck in cycles of scarcity. 

In this powerful conversation, Heather exposes the fundamental flaws in conventional retirement planning, reveals how to identify and plug money leaks most people never see, and shares the mindset shift that took her from financial stability to true wealth. 

She breaks down why it's not about side hustles or making more money—it's about flowing your money differently and investing in yourself as your greatest asset. 

Whether you're drowning in debt, feel financially stuck despite a good income, or want to break generational poverty patterns, this episode delivers actionable strategies to accelerate your path to financial freedom.

Free Gift: https://www.iamgenerationone.com/secret

Link: https://www.iamgenerationone.com/offers/2jm5HnJR/checkout

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Paul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.

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Voppa Creative Website