Have you ever purchased a ‘Bland’?

Welcome to the newest era of consumer capitalism. It's dominated by 'Blands' — clean, sleek, online products that bill themselves as the handcrafted little guy here to disrupt the giant corporations. They have origin stories. They care about values and design. And they're unique—except they're all exactly the same. From toothbrushes to mattresses, health insurance to hipster clothing and glasses to luggage, almost every product on Earth has a Bland claiming to do it better. How did we end up here and have we reached 'Peak Bland'?

GUEST: Ben Schott, Bloomberg Opinion

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