Grace, Leverage, and Lead Generation: How Dual-Career Agents Can Thrive

From counterbalance and calendar discipline to automation, assistants, and events - Deja shares how dual-career agents can thrive without burning out.

This podcast is for the real estate agents building their dream life and business on their terms—especially if you're working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, Carla sits down with Deja Mathews - coach, longtime dual-career agent, and new-construction sales alum - to unpack what itreally takes to succeed as a Double Duty Agent.

You’ll learn:

• Counterbalance over “perfect balance.” How to honor seasons, shift focus when life or work demands it, and come back to real estate with intention.
• Leverage that buys back your time. TC from day one, a VA to run DTD2 calls and inbox triage, and a CRM/smart plans you’ll actually use.
• Aligned lead gen you’ll do consistently. Turn everyday life and events into conversations, referrals, and a reliable pipeline—especially through the holidays.
• Calendar = sanity. Why scheduling everything (yes, everything) creates freedom, reduces anxiety, and keeps promises to yourself and your clients.
• Mindset & grace. Stop comparing, use your day job as a superpower for lead gen, and give yourself permission to grow at your pace.

This isn’t just content. This is coaching. Let’s go.

Your Coaching Moment:  What season are you in right now - and what would “counterbalance” look like for the next 30 days? Choose one lever (automation, assistant help, or a simple event) you’ll put in place this week to support that season.

• Books Deja mentioned:
  • Feel the Fear and Do It Anyway – Susan Jeffers
  • The Alchemist – Paulo Coelho
  • Tuesdays with Morrie – Mitch Albom

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