Getting to Hell Yes! Live with Reshma Block

🔥 Getting to Hell Yes! with Reshma Block — Scaling SFR Through Technology, Trust & Outcomes

What does it really take to scale a single-family rental platform from 27,000 to 100,000+ homes while navigating an IPO, rebuilding enterprise architecture, and delivering $1.5B+ in balance sheet uplift?

In this episode of Getting to Hell Yes!, we sit down with Reshma Block, former CTO of Tricon Residential, to unpack how technology leaders earn internal buy-in, drive real business outcomes, and move beyond “tech for tech’s sake.”

Reshma shares how design thinking, open APIs, vendor partnerships, and disciplined innovation helped Tricon scale faster and smarter while improving both resident and employee experience.

Key Takeaways from the Episode:

*Why technology must start with the asset and balance sheet, not the tool

*How internal “selling” matters just as much as external buying

*Buy vs. build decisions that actually scale in SFR

*Using design thinking to uncover real friction (not assumed problems)

*Why CX, retention, and lifetime customer value are becoming unavoidable in housing

*How innovation, people, and process must move together to get to “Hell Yes!”

This episode is a must-watch for CTOs, CIOs, operators, investors, and PropTech leaders navigating growth, margin pressure, and rising customer expectations.

Favorite insight:

💬 “There is no silver bullet in tech. You need people, process, and technology synchronized to create real value.”

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