Gamify Your Kids' Outdoor Play | Leicester News

Parents are running out of summer holiday ideas by day 10, with 46% of kids spending an hour or less outside daily—despite knowing how vital it is. Work, sibling chaos, and lack of inspiration keep kids indoors, but a clever twist could change that: frame outdoor play like a video game. Using words like “mission,” “reward,” and “adventure” sparks excitement, and a new campaign with JB Gill invites families to “Level Up in the Wild.” Turn walks into quests, gardens into scavenger hunts—gamifying everyday moments turns boredom into achievement, making the outdoors feel fresh, fun, and full of adventure.

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