Gamification Secrets That Led to 20M Users
About this episode
We're joined by Yves Benchimol, Co-Founder and CEO of WeWard, an app that rewards users for walking more.
To date, WeWard has over 20 million users who walk an extra 24% more than before using the app. Yves built WeWard to tackle the growing challenges of a sedentary lifestyle by encouraging users to walk more while integrating gamification and cognitive science principles to keep them engaged.
👉 You’ll learn:
-What metrics to prioritize during the first year of growth and how to measure success
-Merging tech-driven gamification and cognitive science to influence user behavior
-How apps can simultaneously prioritize profit, people, and the planet
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Learn More:
https://www.linkedin.com/in/yvesbenchimol
You can also watch the video: https://youtube.com/live/pZpXGlj0Hhs
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