From Ideas to Impact: A Deep Dive into Product Discovery | Gabrielle Hayes (Co-Founder, Product x Agile)

Gabrielle Hayes is a Product and Agile Coach. She is co-founder and instructor at Product x Agile, which brings expertise to product teams in the form of human-centred, on-demand, self-paced courses.

She is also passionate about all things Product Discovery, which is the main topic of today’s episode.

In today's episode:

• The fundamentals of successful Product Discovery

• How Product Discovery fits in the Product Development Lifecycle (PDLC)

• How to influence change in an organisation for better product discovery outcomes

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Gabrielle's contact info:

• LinkedIn: https://www.linkedin.com/in/gabrielleahayes/

• Product x Agile: https://www.productxagile.com/

• Product x Agile on LinkedIn: https://www.linkedin.com/company/product-x-agile/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/


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In this episode, we cover:

(00:00) Podcast Introduction

(00:46) What is Product Discovery?

(01:28) Iterative approach to Product Discovery

(02:44) Kano analysis model

(04:09) Where to start with Product Discovery

(06:04) Having a dynamic product team

(08:40) Framework for discovery efforts

(11:20) Impact of Customer Success teams

(12:55) Reaching non-owned audiences

(15:40) What questions to ask your customers

(19:21) Deeper empathy with customers and users

(22:10) What to do after the MVP launch

(23:30) What to document in discovery

(26:15) How to approach feature prioritisation

(29:00) The role of innovation within Product Discovery 

(32:20) Utilising AI for Product Discovery

(35:15) Pressure of being in a 'feature factory'

(38:04) Influencing leadership to enable more Product Discovery efforts

(40:43) About Product x Agile

(42:44) Outro

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