About this episode
Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.
In this episode:
Host Adam Wakeling speaks with Brady Smith, co-founder of Old Blood Noise Endeavors (OBNE), about his career and founder journey, the approach to product development at Old Blood, as well as how he is reshaping business processes and operations to survive the challenges of running a small business in a niche industry.
To learn more about the company, visit: https://oldbloodnoise.com/
Chapters:
00:00 Preview
01:14 Intro
02:20 Brady's founder story
07:16 Keeley Electronics job
09:00 Birth of Walrus Audio
11:30 Quitting Walrus, founding OBNE
14:40 The OBNE way of product development
18:07 Chase Bliss sponsor section
18:57 Product development process
23:07 Brady's role at OBNE
24:26 EOS business model
26:30 Split with Seth McCarroll
29:40 Thoughts on the future effects market
31:35 Empress Bass compressor love
36:25 Future pedal opportunities
42:45 Friendship with Joel Korte
46:20 Quick-fire questions
49:55 Community questions
56:40: Outro
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